As Pickups Become Family Vehicles, GM Vows to Correct Crew Cab Shortage

When thinking of a four-door pickup dating from before the current century, one envisions work crews heading to a construction or logging site. Now, these vehicles ferry mom, dad, Caden, and Brayden to Lowes.

The transformation of the pickup from utilitarian hauler to plush, well-appointed family ferry has done wonders for truck sales in North America, with automakers giving thanks for the high-margin boost to their bottom line. However, keeping up with changing preferences isn’t always easy.

General Motors knows that, in order to keep up with its rivals, it needs to build many more crew cab versions of its next-generation Chevrolet Silverado and GMC Sierra.

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