#CoupeDeVille
Junkyard D'Elegance: Once-Mighty Cadillac's Downward Spiral
Cadillac’s peak as a build-quality leader and dominant luxury marque probably came earlier than the late 1960s— let’s say 1956— but the perception that GM’s flagship brand was losing ground started sometime soon after the first of the front-wheel-drive Eldorados hit the scene. By the late 1970s, The General was all about faux-metal emblems in cursive script and Beadazzler-applied plastic heraldic crests stuck all over Caddies.
Murilee Martin
Mar 18, 2011
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