#CorporateBullshit

On Wednesday, ride-hailing company Lyft announced every vehicle using its platform will be electric by 2030. Since its fleet is comprised primarily of contractors using private vehicles, one might assume the company is planning to offer some financial assistance upon their next purchase. But being sensible rarely means being correct in the postmodern era.

Rather than encouraging its own drivers to make the switch, Lyft plans to work with NGOs, lawmakers, and pressure its industry rivals to make electrification mainstream. Obviously, this will include financial incentives for organizations willing to make the switch to EVs in exchange for a fat wad of cash. That’s what you’re now supposed to focus on. Ignore that Lyft’s announcement literally offers no personal commitment and passes every scrap of responsibility it pretends to be taking on to the government.

Lyft is trying to play the hero, and thinking about it too hard is going to muck everything up.