Subaru of America COO: BRZ Needs 'More Performance'

It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.

Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.

Maybe.

Read more
The Truth About Tavares Slowly Slips Out

The departure of Carlos Tavares is barely 24 hours old, but we’re already getting reports of the genesis of Tavares’ exit, which was only partially brought about by his public courting of North American OEMs.

Read more
  • FreedMike $27,000 adjusted and the heater was optional? Wow, how things have changed...
  • Zang I’m sorry but does anyone desire GMC products? Looks are subjective but across the board GMC kinda makes a case for taking home the ugly trophy. Their full size trucks look like a parody of full size trucks- like they couldn’t figure out anything original so they came up with… that. I get they’re playing for an upscale image but cmon son, with the Terrain and Acadia on the lot we all know you ended up here after the Lincoln/Cadillac/Toyota dealer encouraged you head to their pre-owned section. Combined with the zero credibility they have with the off road / overlanding crowd (you dont take the current Canyon off road unless you want a quick way to empty your engine of oil), GM’s reputation for building crappy vehicles, and the fact even their white trash customer base prefers RAM … who is this for?
  • FreedMike This car looks terrific from the front. Then we have the back end...I don't think the "very expensive halo car" approach is a bad one at all (though I'd price this a LOT lower than $300,000), but the "ugly $300,000 halo car" approach is going to fail. And I think the Lyriq - which has the same horrid rear-end treatment - is going to fail too. Is it too late to restyle this car? God, I hope not.
  • Corey Lewis This is a great idea, and I like it on the regular Bronco.Don't care about it on the Bronco Sp, where it's very fake.
  • FreedMike By the time you add in the inevitable dealer markup, you might as well find a nice old-school Bronco, like this one. https://bringatrailer.com/listing/1969-ford-bronco-114/