#ConsumerSurveys
Nobody Cares About or Uses the Premium Technology in High-end Luxury Cars
Fifty years ago the equipment disparity between luxury vehicles and economy cars was vast, but things are different today. With the exception of nicer materials and cutting-edge technology, you can get essentially everything you would want in a basic hatchback. We’re not talking about power windows and air conditioning either; the technological trickle-down now includes things like active safety systems, heated seats, in-car navigation, multiple driving modes, and more.
As it turns out, the great unwashed masses of today enjoy their pleb-mobiles at about the same level as affluent individuals like their own diamond-encrusted executive mobility suites. The reason? Because nobody cares about premium features they can’t figure out how to use, nor do they miss technology that isn’t part of their daily routine.
Uh Oh, Your Car's Worth Less Than You Owe - What Comes Next?
Years back, after the desire to purchase one particularly fetching model became too great, you walked into the dealership, marched right over to the salesman’s cubbyhole, and signed over several years’ worth of payments on your ride du jour. Bliss ensued.
Unfortunately, come trade-in time, your once-desirable ride isn’t even worth the amount left owing. You’re in negative equity, pardner. Still, buyers faced with this situation have a number of options at their disposal.
Thanks to a recent study of new car buyers, we now know exactly how owners of low-value trade-ins chose to deal with their unexpected debt.
The Average American is Seriously Afraid of Autonomous Cars: Study
There is something uncanny about a car that can drive itself. If you transplanted the world’s first motorists into a modern autonomous vehicle and let it lose on a track, they’d probably surmise witchcraft as the only plausible explanation and jump out in terror. Humans are innately distrustful of anything unfamiliar — it’s an important part of our survival strategy as a species. With that in mind, it isn’t surprising to hear that many Americans are a little wary of self-driving cars.
However, a recent study from the American Automobile Association suggests it might be more serious than that. The vast majority of surveyed Americans admitted to being “afraid” of riding in an autonomous vehicle while over half said they felt less safe at the prospect of sharing the road with driverless technology. This isn’t likely to be welcome news for automakers, considering that every major manufacturer is currently investing heavily into the computer and industrial sciences required to make autonomous tech possible.
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