Nobody Cares About or Uses the Premium Technology in High-end Luxury Cars

Fifty years ago the equipment disparity between luxury vehicles and economy cars was vast, but things are different today. With the exception of nicer materials and cutting-edge technology, you can get essentially everything you would want in a basic hatchback. We’re not talking about power windows and air conditioning either; the technological trickle-down now includes things like active safety systems, heated seats, in-car navigation, multiple driving modes, and more.

As it turns out, the great unwashed masses of today enjoy their pleb-mobiles at about the same level as affluent individuals like their own diamond-encrusted executive mobility suites. The reason? Because nobody cares about premium features they can’t figure out how to use, nor do they miss technology that isn’t part of their daily routine.

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Uh Oh, Your Car's Worth Less Than You Owe - What Comes Next?

Years back, after the desire to purchase one particularly fetching model became too great, you walked into the dealership, marched right over to the salesman’s cubbyhole, and signed over several years’ worth of payments on your ride du jour. Bliss ensued.

Unfortunately, come trade-in time, your once-desirable ride isn’t even worth the amount left owing. You’re in negative equity, pardner. Still, buyers faced with this situation have a number of options at their disposal.

Thanks to a recent study of new car buyers, we now know exactly how owners of low-value trade-ins chose to deal with their unexpected debt.

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The Average American is Seriously Afraid of Autonomous Cars: Study

There is something uncanny about a car that can drive itself. If you transplanted the world’s first motorists into a modern autonomous vehicle and let it lose on a track, they’d probably surmise witchcraft as the only plausible explanation and jump out in terror. Humans are innately distrustful of anything unfamiliar — it’s an important part of our survival strategy as a species. With that in mind, it isn’t surprising to hear that many Americans are a little wary of self-driving cars.

However, a recent study from the American Automobile Association suggests it might be more serious than that. The vast majority of surveyed Americans admitted to being “afraid” of riding in an autonomous vehicle while over half said they felt less safe at the prospect of sharing the road with driverless technology. This isn’t likely to be welcome news for automakers, considering that every major manufacturer is currently investing heavily into the computer and industrial sciences required to make autonomous tech possible.

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  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
  • FreedMike How about the “Aztek” package? Wait, this car already has that…Said it before and I’ll say it again: they need to restyle the hind end on this car, stat.
  • Johnster "Vale" is the [s]cheap[/s] lower-priced performance version with black trim and stiff suspension."Mist" is the "DeLuxe" version with a bit more chrome and trim. (Sort of like the "Decor Package" option.)"Magentic" is the full-on Brougham treatment (in its current state) with more chrome trim than the "Mist" and all sorts of gimmicky electronic features inside. (Sadly, it will not include simulated landau irons or a vinyl covered roof, even as an option.)"Aurora" is the Oldsmobile of Cadillacs (sort of like the old Cadillac Calais). No, that's not right. It's the top-of-the-line model, sort of a "Grand Touring" version, with not as much chrome as the "Magentic" but all of the gimmicky electronic features and a stiffer suspension.
  • Drew8MR Why can't CARB leave hobbyists alone? Maybe lay off the low hanging fruit and go after the gross polluters. Bring back the rolling exemption.