Can Automakers Really Cash In on Connectivity and Subscription Schemes?

A little over a decade ago, it seemed like everyone I knew was abandoning cable packages for online streaming services. They were cheaper, on-demand, and offered more choices with fewer advertisements. But as the years progressed, companies stopped selling their media to a handful of online video platforms and started building their own. Programming became more transient and isolated, forcing consumers to buy into additional subscription services. We’ve since hit a point where the overall consumer experience has diminished and grown more expensive, despite the steady influx of competition.

While automakers have been dabbling with subscription services of their own, their earliest attempts turned out to be such overwhelmingly bad deals that the public refused to play along. But they’re not giving up that easily. Industry players have been trying to figure out ways to charge customers indefinitely for years and are starting to settle upon subscription packages that can unlock hardware that’s already been installed into the vehicle or add software that can be downloaded via over-the-air (OTA) updates. Love or hate it, vehicular connectivity has opened up the door for new sources of revenue and businesses everywhere are eager to take advantage — with most companies projecting exceptionally healthy profits for the years ahead.

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Right-to-Repair Victory Forces Subaru to Tweak Things in Massachusetts

Subaru of America will be canceling Starlink telematics subscriptions on all new 2022 vehicles sold in Massachusetts thanks to the state having an amended right-to-repair law that’s wildly unpopular with global automakers. If you’ve been following our coverage, Massachusetts has become ground zero for consumer advocacy groups, independent repair shops, and car buyers that have grown concerned with the industry’s increased interest in data hoarding.

The argument is that the automakers are now building vehicles that violate customer privacy — by wirelessly transmitting information back to manufacturer data farms — while also setting them up to make independent repairs nearly impossible. This resulted in an extended legal battle where the Alliance for Automotive Innovation (AAI) went to bat to ensure the industry retained this lucrative venture. But it was stymied by the grassroots campaign launched against it. Massachusetts’ updated law currently requires all vehicles sold within the state (from the 2022 model year onward) using telematics systems to be equipped with a standardized, open-access data platform that would allow customers and unaffiliated mechanics to gain access.

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Driving Dystopia: Tesla Activates Driver Monitoring Protocols

There’s a small camera just above the rear-view mirrors installed in newer Tesla models. If you haven’t noticed it before, it wasn’t of any particular relevance. But it certainly is now.

Tesla has decided to activate driver monitoring protocols in an effort to avoid liabilities whenever Autopilot fails and motorists unexpectedly find themselves merging off a bridge. After rummaging through the wreckage and collecting errant body parts, investigators can use the vehicle’s camera data to see what was happening moments before the car hurled itself into the ravine. If it turns out that the driver was totally alert and did their utmost to wrangle the vehicle as it went haywire, a colossal payout for the surviving family is assured. But if that camera catches them slipping for a microsecond, the manufacturer has all it needs to shift the blame onto the deceased driver.

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  • Dave M. The Outback alternates between decent design and goofy design every generation. 2005 was attractive, 2010 goofy. 2015 decent. 2020 good, but the ‘23 refresh hideous.Looking forward to the Outback hybrid in ‘26…..
  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.