#Conformity

Everyone’s doing it, and now it seems Subaru has joined the maddening crowd of sales reporting conformity.

Not long ago, Subaru, like most every other automaker, reported its sales totals on a monthly basis. And why wouldn’t it? The previous decade saw the brand’s popularity expand massively in the U.S., with volume up not on an annual basis, but on a monthly, year-over-year basis. It pulled off the latter feat 93 consecutive times.

Alas, times change.

Last month, we reported that China’s Great Wall received the EC Whole Vehicle Type Approval (WVTA,) awarded by the UK Vehicle Certification Agency (VCA) for their Coolbear MPV, which makes the car legal for sale in Europe.

Since this approval is lengthy (takes about a year) and costly (even when administered by the VCA, which is known for bargain basement pricing,) the announcement was taken as an intention of Great Wall to enter the European market. Here they come: