Volvo's Polestar Might Become Separate Performance Brand for EVs

Despite being Volvo Cars’ official performance arm since 2015, Polestar has always felt like a separate entity. Its current offerings for the North American market are limited to amped up versions of the S60 and V60 — distinctive in personality and produced in extremely limited quantities. However, Volvo’s parent company Geely wants to make a change, converting Polestar into its own global performance brand focusing on, get this, electric cars.

Apparently, Geely wants Polestar’s future role to mimic Mercedes’ AMG by having it continue to produce modified Volvos while also honing in on exclusive models singularly fixated on performance. However, if many of those are intended to be EVs, questions must be raised as to how things might change at Volvo.

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  • MaintenanceCosts An LA house is a much better investment.
  • FreedMike That's a crudload of fast for that kind of money. I wonder if you can shut off the one pedal driving system.
  • Tassos Elon’s father was my favourite boss. It’s a shame the wokes in South Africa took away his very-happy workforce. They were always free to leave, we just couldn’t guarantee their safety once they left.
  • Tassos If I win this giveaway I will trade my poor but attractive neighbour for pickled herring and aluminum-free deodorant.
  • Shipwright One point missed is that part (not sure how much)of the new plant will be built using foreign labour.