Volvo's Polestar Might Become Separate Performance Brand for EVs

Despite being Volvo Cars’ official performance arm since 2015, Polestar has always felt like a separate entity. Its current offerings for the North American market are limited to amped up versions of the S60 and V60 — distinctive in personality and produced in extremely limited quantities. However, Volvo’s parent company Geely wants to make a change, converting Polestar into its own global performance brand focusing on, get this, electric cars.

Apparently, Geely wants Polestar’s future role to mimic Mercedes’ AMG by having it continue to produce modified Volvos while also honing in on exclusive models singularly fixated on performance. However, if many of those are intended to be EVs, questions must be raised as to how things might change at Volvo.

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  • Funky D "Some men are Baptists, others Catholics. My father was an Oldsmobile man."— Ralphie Parker
  • Funky D EV performance is fantastic. Their range and battery replacement costs not so much. Killing off the V8-power models is a big mistake as they are still solid sellers.
  • Funky D Soooooooooo ...[list][*]Locally sourced parts are going to be more expensive than their Chinese counterparts (not a knock, just a fact)[/*][*]Prices of EVs are already up sharply[/*][*]So let's cut subsidies and make them even more expensive.[/*][/list]What a way to "reduce" inflation, which is just one of the major fails in this Charlie Foxtrot of a bill.
  • Kcflyer Guess we know who didn't give enough bribe money (aka campaign contributions) during the latest cycle. Got to pay to play boys and girls.
  • Ima65688420 I'll consider an EV when it can do what my ZR2 diesel can do with similar range and refuel times.