KPMG Study Has Even More Bad News for the Lowly Sedan

The hard-done-by sedan, once as commonplace as weeds, junk mail, and shattered dreams, doesn’t need any more of a push as it shuffles towards its waiting grave. The buying public is already killing the segment through neglect. Last month, the once-Godlike midsize sedan fell below 10-percent market share in the U.S.

It’s grim times for the traditional sedan, be it compact, midsize, or land yacht. However, anyone hoping for a plateau or even a sales revival is kidding themselves, according to a study by KPMG. The advent of technology will only push more buyers away from sedans and towards their one true love.

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  • ToolGuy Good for them, good for me.
  • Tassos While I have been a very satisfied Accord Coupe and CIvic Hatch (both 5-speed) owner for decades (1994-2017 and 1991-2016 respectively), Honda has made a ton of errors later.Its EVs are GM clones. That alone is sufficient for them to sink like a stone. They will bleed billions, and will take them from the billions they make of the Civic, Accord, CRV and Pilot.Its other EVs will be overpriced as most Hondas, and few will buy them. I'd put my money on TOyota and his Hybrid and Plug-in strategy, until breaktrhus significantly improve EVs price and ease of use, so that anybody can have an EV as one's sole car.
  • ToolGuy Good for Honda, good for Canada.Bad for Ohio, how could my President let this happen? lol
  • Tassos A terrible bargain, as are all of Tim's finds, unless they can be had at 1/2 or 1/5th the asking price.For this fugly pig, I would not buy it at any price. My time is too valuable to flip ugly Mitsus.FOr those who know these models, is that silly spoiler in the trunk really functional? And is its size the best for optimizing performance? Really? Why do we never see a GTI or other "hot hatches' and poor man's M3s similarly fitted? Is the EVO trying to pose as a short and fat 70s ROadrunner?Beep beep!
  • Carson D Even Tesla can't make money on EVs anymore. There are far too many being produced, and nowhere near enough people who will settle for one voluntarily. Command economies produce these results. Anyone who thinks that they're smarter than a free market at allocating resources has already revealed that they are not.