Rare Rides: Be a Real Businessman With the 1983 Chrysler Executive Sedan

The demand for executive limousines in North America was once satisfied by OEM-lengthened versions of domestic sedans. The Detroit Three built them in-house, or sent regular cars to a domestic coach builder. The lengthened cars were then sold via the regular dealership network. The desired buyer was a wealthy customer who’d have a driver for their daily conveyance. By the Eighties, the limousine market shifted in favor of coming with length: Stretch limousines were in demand. Independent companies built super-extended wheelbase cars for livery-type needs. The factory limousine car market faded away as business magnates chose standard sedans, or long-wheelbase offerings that were not limousines.

But there were one or two holdouts in the factory limousine marketplace, and today’s Rare Ride is one such car. It’s the Chrysler Executive from 1983.

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QOTD: What's the Worst Looking Car From the Year You Were Born?

Today’s QOTD idea came about back in the latter half of May, when Matthew Guy pondered the exact opposite of this question. He is very old, and so in his malaise birth year of 1980 Guy pegged BMW’s 6 Series as the best looking car available.

This week, we move things to a more negative light. What was the worst looking car from the year you were born?

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  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
  • FreedMike How about the “Aztek” package? Wait, this car already has that…Said it before and I’ll say it again: they need to restyle the hind end on this car, stat.
  • Johnster "Vale" is the [s]cheap[/s] lower-priced performance version with black trim and stiff suspension."Mist" is the "DeLuxe" version with a bit more chrome and trim. (Sort of like the "Decor Package" option.)"Magentic" is the full-on Brougham treatment (in its current state) with more chrome trim than the "Mist" and all sorts of gimmicky electronic features inside. (Sadly, it will not include simulated landau irons or a vinyl covered roof, even as an option.)"Aurora" is the Oldsmobile of Cadillacs (sort of like the old Cadillac Calais). No, that's not right. It's the top-of-the-line model, sort of a "Grand Touring" version, with not as much chrome as the "Magentic" but all of the gimmicky electronic features and a stiffer suspension.
  • Drew8MR Why can't CARB leave hobbyists alone? Maybe lay off the low hanging fruit and go after the gross polluters. Bring back the rolling exemption.