Reborn Borgward Hires Walker As CEO, Debuting New Model In Frankfurt

Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.

Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.

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  • 3SpeedAutomatic I just road in a rental Malibu this past week. Interior was a bit plasticity, but, well built.Only issue was how “low” the seat was in relation to the ground. I had to crawl “down” into the seat. Also, windscreen was at 65 degree angle which invited multiple reflections. Just to hack off the EPA, how about a boxy design like Hyundai is doing with some of its SUVs. 🚙 Raise the seat one or two inches and raise the roof line accordingly. Would be a hit with the Uber and Lyft crowd as well as some taxi service.🚗 🚗🚗
  • Dartdude Having the queen of nothing as the head of Dodge is a recipe for disaster. She hasn't done anything with Chrysler for 4 years, May as well fold up Chrysler and Dodge.
  • Pau65792686 I think there is a need for more sedans. Some people would rather drive a car over SUV’s or CUV’s. If Honda and Toyota can do it why not American brands. We need more affordable sedans.
  • Tassos Obsolete relic is NOT a used car.It might have attracted some buyers in ITS DAY, 1985, 40 years ago, but NOT today, unless you are a damned fool.
  • Stan Reither Jr. Part throttle efficiency was mentioned earlier in a postThis type of reciprocating engine opens the door to achieve(slightly) variable stroke which would provide variable mechanical compression ratio adjustments for high vacuum (light load) or boost(power) conditions IMO