Rolls-Royce Cullinan: An SUV for 1 Percent of the 1 Percent

Those in the market for a brand new Roller are not apt to inquire about trivialities such as price or fuel economy. That’s why I highly doubt news of oil reaching its highest price in 3.5 years will give any Cullinan prospect a moment’s pause before they sign on the dotted line with a solid-gold Montblanc pen.

Rolls-Royce refuses to describe the Cullinan as an SUV. In every reference, it’s called an “all-terrain high-bodied car.” Company marketers were surely sequestered in a windowless conference room for ages before they settled on that term.

Read more
  • Lou_BC Well, I'd be impressed if this was in a ZR2. LOL
  • Lou_BC This is my shocked face 😲 Hope formatting doesn't fook this up LOL
  • Lou_BC Junior? Would that be a Beta Romeo?
  • Lou_BC Gotta fix that formatting problem. What a pile of bullsh!t. Are longer posts costing TTAC money? FOOK
  • Lou_BC 1.Honda: 6,334,825 vehicles potentially affected2.Ford: 6,152,6143.Kia America: 3,110,4474.Chrysler: 2,732,3985.General Motors: 2,021,0336.Nissan North America: 1,804,4437.Mercedes-Benz USA: 478,1738.Volkswagen Group of America: 453,7639.BMW of North America: 340,24910.Daimler Trucks North America: 261,959