Old Man's Game: Car Dealerships Can't Hold Onto Younger Employees

There’s a popular notion that young people are ruining the automotive industry. It probably has something to do with the steady climb of average transaction prices and a median income for millennials that’s comparatively worse than that of their parents at a similar age. Plenty of evidence exists that younger individuals aren’t particularly fond of the car-buying experience.

They don’t seem particularly fond of the car selling experience, either. Millennials account for nearly 60 percent of dealer hires but shops lose over half of them every year, according to a study by the management firm Hireology. That’s an impressively high turnover rate that probably isn’t helping turn around stagnating car sales, as it takes a while to master any profession.

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'World's Greatest' Car Salesman Refuses to Relinquish Title Without Proof

For over four decades, Joe Girard has held the Guinness World Record for the most automotive sales in a single year. The 89-year-old retiree is so proud of his achievement that his own website proclaims him as the greatest retail salesman in history while simultaneously urging you to purchase his sales training books, DVDs, and audio CDs. However, he appears to have been trumped by a Cadillac and Chevrolet salesman from Dearborn, Michigan.

Girard is having none of that and has decided to challenge the validity of the new record. “This guy claims he beat my record of 1,425 new cars that I sold in 1973,” he stated. “What I did immediately, I called my attorney.”

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  • Lou_BC Well, I'd be impressed if this was in a ZR2. LOL
  • Lou_BC This is my shocked face 😲 Hope formatting doesn't fook this up LOL
  • Lou_BC Junior? Would that be a Beta Romeo?
  • Lou_BC Gotta fix that formatting problem. What a pile of bullsh!t. Are longer posts costing TTAC money? FOOK
  • Lou_BC 1.Honda: 6,334,825 vehicles potentially affected2.Ford: 6,152,6143.Kia America: 3,110,4474.Chrysler: 2,732,3985.General Motors: 2,021,0336.Nissan North America: 1,804,4437.Mercedes-Benz USA: 478,1738.Volkswagen Group of America: 453,7639.BMW of North America: 340,24910.Daimler Trucks North America: 261,959