We’ve been covering the staggering increase of automobile pricing all year, starting with the second-hand surge created by rental industries sucking up used models to replace all the vehicles they dumped during the pandemic. A year of suppressed demand and prolonged restrictions absolutely crippled supply chains and placed the automotive sector in an extremely difficult position going into 2021. We wish we could say things were improving but the most heartening news we’ve come across was the possibility that select manufacturers might soon have a line on semiconductor chips — hopefully encouraging new vehicle production.
But the used market is still heading into uncharted waters. According to data collected by CarGurus, the typical price for a used automobile increased by about 30 percent against this time last year. Though more worrying is how much of that spike is consolidated within the last 90 days.
It used to be that, if you were a “Ford Truck Man,” that’s all you drove. In fact, this author and his friends used to frequently quote the Toby Keith classic anytime someone exhibited an overabundance of brand loyalty. The borderline hysterical ad includes a scene with Keith hitchhiking through the desert, refusing rides from anything that lacks a blue oval on the grille. Hyperbolic for sure, but it kind of felt like that’s how people shopped for trucks back then.
Plenty of people still shop for a new pickups in this manner but, according to a recent survey, buyers are becoming increasingly less loyal as truck prices continue to climb.