Review: 2012 Toyota Camry Hybrid

The last time TTAC took a look at the Camry Hybrid was back in 2006. For 2012 Toyota has completely redesigned the Camry from t he “sporty” SE model to the r efrigerator-white base model Michael Karesh took for a spin. The base model’s low price appeals to dealers while the SE allows Toyota to believe the Camry is something other than basic transportation. So what about the hybrid? The gasoline/electric Camry is aimed squarely at shoppers that want more green cred than a regular Camry can deliver and Prius shoppers looking for something more powerful and more traditional. One out of every seven Camrys sold in 2011 was a hybrid, with those numbers expected to grow it is imperative Toyota gets their baby-boomer hybrid just right.

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  • ToolGuy No Hurricane, no sale. 😉
  • TheEndlessEnigma They are cancelling it because it doesn't cost enough. Can't have customers select less expensive model options.
  • ToolGuy The visual effect of black paint and black wheels and minimal brightwork is very visually distinctive; I wonder why more people haven't thought of it.
  • Oberkanone Cost to develop a new vehicle is north of $400 Million and requires years to do so. From the sidelines the investment of less than $40 Million for Fisker IP would appear to be good value. Counterpoint, automotive is a terrible segment to invest.
  • SCE to AUX I wouldn't take it for free; you could spend as much in the first year's repairs.