GM Trademarks Opel Nameplates Calibra, Cascada in U.S.

Opel Cascada

It’s being revealed that Opel registered the Calibra and Cascada names with the U.S. Patent and Trademark Office in December. While some have speculated from the fact that Opel was the registrant of record that General Motors is considering returning its European brand to the United States, more likely the use of Opel was to hide a possible plan by GM to use the nameplates on Buicks. When GM sold Opel’s Astra as a Saturn before shuttering that brand, Opel had been the registrant for that name as well.

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  • DenverMike Anyone that would have this color would wear feathers to a minister’s funeral.
  • Art Vandelay Still looks better than modern Hyundai/KIA products
  • Dukeisduke The F&I office on steroids.
  • DenverMike Yeah there’s temporarily gains, but automakers will continue to seek additional revenue streams as the auto industry will be in decline from now on, with new players taking an increasingly piece of the pie, plus weak EV profits. Prices are considered stupid, even by the rich that easily find better ways to dump cash, even on $200K Batmobile replicas. There’s never been so many (Hot) alternatives to “new” vehicles and all the BS/greed that goes along with them, including, yes better than new!Did I mention the auto aftermarket has been growing exponentially?
  • JMII I guess at one point OnStar had value but given that everyone has a smart phone these days I can't think of anything it does that I would pay for. The car has a OLM and reading the manual gives me all the other maintenance information I need. I unplugged the unit in my C7 just so the blue and red lights would disappear from my rear view mirror... I found them very distracting. Since my C7 was used I never signed up nor paid for anything, I have no idea what the data they are collecting on me but driving to and from work plus the occasionally track day doesn't seem like a gold mine.