Cadillac Packing Its Bags, Heading Back to Detroit
It tried to make it in the big city but, after a few years on its own in New York, the Cadillac brand is headed home to mom and pop.
Cadillac President Steve Carlisle, who took over from Johan de Nysschen in April, confirmed the return in a Wall Street Journal interview. The brand’s abandonment of its high-class SoHo office space ends a strange and tumultuous period in Cadillac history.
Cadillac to Open Artsy Manhattan Coffee Shop; Idea is Either Brilliant or Terrible
Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door?
Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of Elvis, Bruce Springsteen, the movie Badlands, and the hopes and aspirations of middle America — is opening a swank coffee joint in Manhattan.
Well, it true. They’re here, they’re upscale, get used to it.
If you’re really lucky, maybe one day you will find yourself drinking java from the upper slopes of a mountain you’ve never heard of while discussing designer fragrances and interpreting (wrongly) works of modern art…alongside a Cadillac.