Cadillac Packing Its Bags, Heading Back to Detroit

It tried to make it in the big city but, after a few years on its own in New York, the Cadillac brand is headed home to mom and pop.

Cadillac President Steve Carlisle, who took over from Johan de Nysschen in April, confirmed the return in a Wall Street Journal interview. The brand’s abandonment of its high-class SoHo office space ends a strange and tumultuous period in Cadillac history.

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Cadillac to Open Artsy Manhattan Coffee Shop; Idea is Either Brilliant or Terrible

Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door?

Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of Elvis, Bruce Springsteen, the movie Badlands, and the hopes and aspirations of middle America — is opening a swank coffee joint in Manhattan.

Well, it true. They’re here, they’re upscale, get used to it.

If you’re really lucky, maybe one day you will find yourself drinking java from the upper slopes of a mountain you’ve never heard of while discussing designer fragrances and interpreting (wrongly) works of modern art…alongside a Cadillac.

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  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
  • Fahrvergnugen cannot remember the last time i cared about a new bmw.