#CadillacElr

There’s always going to be some debate about what constitutes a good halo vehicle. Many will argue that it has to be a flagship model, representing the absolute best specifications and features the manufacturer could cobble together for an eyewatering price. While that’s often the case, successful halo vehicles don’t always need to be at the top of the pyramid since the real purpose is to embody the best of what any given brand represents.

But there’s little disagreement on what makes a bad one and they frequently have a lot in common. Irrational pricing and a sudden shift away from brand identity are usually at the core of a real stinker. If you don’t believe me, here are five of the absolute worst halo cars from the modern era in no particular order…

Halfway through the brand’s decade-long turnaround plan, Cadillac President Steve Carlisle says the company is finally ready to paint the town redder than a baboon’s ass. As you’ll no doubt recall, Carlisle took over for Johan de Nysschen after a “ surprise management change” last April.

He’s addressing 900 retailers this week’s Cadillac dealer meeting in Las Vegas. The strategy? Carlisle intends to outline Cadillac’s upcoming products through 2021 — primarily crossovers. For the most part it looks to be steady as she goes, with the new president following de Nysschen’s overall strategy with a few tweaks. Those changes will likely come through the brand’s marketing efforts and some minor adjustments to the 2019 Project Pinnacle retail incentive program. But it could alter the luxury marque’s final lineup, too.

They say Leo Fender never learned how to really play the instruments that bore his name. Ronnie Schreiber, itinerant TTAC contributor and respected scholar of Detroit’s historical culture, uses that excuse when he explains how he managed to invent and patent an electronic harmonica without ever achieving much more than an enthusiastic novice’s skill with the thing.

I was an early backer of the Harmonicaster idea and I attended the most recent NAMM show as a worker bee at Ronnie’s booth there. Luckily for me, I was off talking to James Trussart when an executive of a major music-store chain stopped by to work a deal with the man himself. You’ll be seeing Harmonicasters out on the street in the near future. Which brings us to this week’s episode of Ask Jack.

In the first paragraph of Car And Driver’s first full test of the 2014 Cadillac ELR, K.C. Colwell wrote, “The ELR’s entry price is nearly double that of the Volt.”

By paragraph two of the New York Times first ELR review, the Grey Lady called it, “bracingly expensive.”

AutoGuide called the ELR, “Surprisingly good, disappointingly expensive.”

Money undeniably played a big role in bringing the Cadillac ELR’s short life to an end. We knew months ago that the ELR wouldn’t make it through to a second-generation. Now we know that production of the Cadillac ELR, only 29 months after launching in December 2013, has come to an end.

Rarer than an albino squirrel, the slow-selling Cadillac ELR was apparently shuffled into the afterlife three months ago.

Cadillac confirmed to Automotive News that the Chevrolet Volt-based luxury coupe ended production at GM’s Hamtramck facility earlier this year, with remaining units now dwindling from dealer lots.

Tell this news to any random person on the street, and you’ll very likely hear back, “What’s a Cadillac ELR?”

American luxury car shoppers are driving right past Chevrolet/Buick/GMC/Cadillac dealerships it seems, according to 247WallSt.com.

The website collected a list of best- and worst-selling vehicles based on time spent on dealer lots, and all Cadillac’s cars — save the CT6 — are in the top 15 worst sellers based on that metric.

There was a time when the word ‘cockroach’ was the best way to describe any old Chevy compact.

As the U.S. auto industry technically lost a small amount of new vehicle sales volume in August 2015, sales of the unappealing Cadillac ELR plunged 77 percent to the car’s lowest monthly total yet.

In fact, August 2015’s collapse of the Volt-based ELR’s sales comes precisely one year after the ELR reached its best-ever monthly volume.

196 ELRs were sold in America in August 2014, a figure which decreased by 85 units the very next month and by 151 units a year later.

The Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May.

July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.

Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.

196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS.

How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear.

Even as GM rolled out incentives to help move the Cadillac ELR, sales were down this past month, while supplies of the car continued to expand.

The Cadillac ELR is shaping up to be one of the biggest automotive flops in recent memory – as of May 1, inventories had expanded to a 725 day supply, with Cadillac moving just 61 units in April.

The best comment on the ELR sales and inventory figures post didn’t even come from the comment section. Instead, it ended up in the TTAC reader feedback inbox.

So far, Cadillac has moved just 180 units of the ELR in 2014 – at that pace, Cadillac stands to sell just 720 units in 2014, far short of the often-stated 2,000-3,000 unit annual sales target.