Playing the Long Game: Cadillac Softens on Project Pinnacle After Sales Shortfall

Project Pinnacle hasn’t been incredibly popular with dealerships. Low approval ratings required multiple revisions of the plan, and dealers still found themselves irritated with the final version. There was a lengthy delay, refusal of noncompliant stores to accept General Motors’ buyout plan, and difficulties ensuring eligible shops adhered to the plan’s high standards of service.

Cadillac now says it will weigh customer satisfaction scores and compliance with brand standards more than actual sales volumes when determining U.S. dealer bonuses for 2018. The reason for this comes down to so many dealerships not meeting this year’s sales targets. That’s good news for those smaller outlets that were upset with Pinnacle to begin with.

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  • Theflyersfan I think color is FINALLY starting to return to car lots. After what seems like over a lost decade of nothing but shades of gray, whites, and black, I'm seeing a lot more reds and blues creeping into luxury car lots. Except Audi and Volvo. They still have at least 6-8 shades of gray/silver. But they at least have a nice green. Honda and Acura seem to have a bunch of new colors. And all carmakers need to take a serious look at the shades of red seen at the Alfa Romeo lot and tell themselves they want that because that looks amazing.
  • Bd2 Well, it's no Sonata, no does it have the panache of the Optima.
  • Teddyc73 "eye-searingly"?
  • Teddyc73 I applaud anyone who purchases a vibrant, distinct or less popular color. We need these people. Our road ways have turned into a dreary gloomy sea of white, black, silver and greys, most with the equally lifeless black wheels. Mr Healey is guilty of contributing to this gloom apparently. It looks like a black and white movie across the nation when grouped with our grey houses with grey interiors. Totally dull and lifeless. And what is with this awful hideous trend of dull grey with black wheels showing up everywhere? It's on everything. Just awful. Come on people! I'll keep my Ram 1500 with it's deep rich sparkling Western Brown paint as long as I can.
  • Shipwright As my Avatar shows I had an '08 GT 500, Grabber Orange convertible. I now own a '12 GT 500 Kona Blue coupe.