By on January 29, 2017

2017 Cadillac XT5 luxury crossover

Cadillac’s rollout of Project Pinnacle has been, let’s face it, a categorical mess. The program faced an immediate backlash from dealerships when General Motors explained it would categorize them based on sales projections and require an adherence to a higher standard of customer service. This was followed by smaller dealers refusing to take Cadillac’s buyouts, forcing the company to delay Pinnacle’s launch on two separate occasions.

The most recent postponement was so dealers could have more time to understand the program’s finer details — or so Cadillac claimed. However, now the automaker is altering portions of the incentive program so that dealers receive payments sooner and are eligible for partial bonuses even if they fall as much as 15 percent short of monthly sales goals. Caddy is also easing on some of those high standards it demanded of dealers and eliminating the appeals process for those deemed noncompliant.

According to Automotive News, brand executives announced the changes Saturday morning, after discussing them the previous evening with Cadillac’s National Dealer Council.

“We want to make the program work,” said Cadillac President Johan de Nysschen. “The program succeeds when we put money into the pockets of our dealers. It fails if we don’t.”

Will Churchill, chairman of the dealer council, said Pinnacle might see further alterations before it takes effect on April Fool’s Day too. That being the case, the council  says it won’t be giving the program its endorsement. “Our goal is to 100 percent be able to support it,” Churchill said. “When it’s finished, we’ll be able to look at it and then we can say, ‘Yes, we’re 100 percent supportive, or we’re not.”

[Image: Cadillac]

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64 Comments on “Cadillac is Cutting Dealers Some Serious Slack Over Project Pinnacle...”


  • avatar
    LS1Fan

    Cadillac’s not suffering from a lack of customer service or dealer amenities. BMW treats their customers like the Seinfeld Soup Nazi and they still move the iron.

    Maybe its because their crossovers don’t have the interior quality of a 1987 Firebird Formula.

  • avatar
    highdesertcat

    I have great admiration and respect for Ms Mary Barra. I think she is the best person for the job in these turbulent times and volatile circumstances within the US auto industry, not to mention her decades-long experiences building qualifications for her current CEO position.

    IMO what is holding Cadillac back is that their competition is just light years advanced ahead of them in everything automotive.

    Buy an Escalade and you buy a dolled up Suburban. Buy any other Caddy and you’re buying a slightly modded Opel product. No match for Lexus, Mercedes, BMW or Audi, not to mention Acura, Infinity or Jaguuuuuuar.

    • 0 avatar
      WalterRohrl

      Jeez, here we go again. Just over a year ago you were trying to tell us that due to your “inside dealer connections” (your family) you had verification that there would be no model year 2016 Jeep Grand Cherokee. We see how that turned out. It’s no wonder your relatives are no longer in the business.

      Now you’re trying to tell us that all Cadillac models besides the Escalade are dolled-up Opels. Please, enlighten us, which Cadillacs stem from which Opels? I believe that in the entire history of Cadillac, there has only been one that stemmed from an Opel, that being the Catera which hasn’t been sold for close to two decades now. And MAYBE the BLS, which stemmed from the Saab 9-3 which sort of but barely stemmed from the Opel Vectra but in either case was not sold in the US.

      You really gotta stop with the uninformed drivel.

      • 0 avatar
        highdesertcat

        BS Walter. If I’m wrong, I’m wrong, I don’t mind admitting that I was wrong based on info that I received that was repeated before the decision to start production was released.

        My bad, I should not have repeated the info I received.

        My relatives are no longer in the bid’ness because they sold out and retired, as millionaires I might add, with a lot more money than I have.

        Maybe we can agree that there is a whole bunch of stuff going on behind the scenes that is often leaked BEFORE the final decision is made at corporate level.

        I was told in Heidelberg last year about upcoming changes to the German auto industry by my cousin there, but I’ll be damned if I repeat it because it may never happen. But that doesn’t mean it wasn’t under discussion by the company.

        No doubt in YOUR mind Cadillac is the best there is in the automotive world, but not many actual buyers share your opinion.

        Regardless, Cadillac is no match for Lexus, Mercedes, BMW or Audi. If a fanboi wants to buy a Cadillac, by all means go and buy one.

        • 0 avatar
          WalterRohrl

          I couldn’t care less about Cadillac, have never owned one and likely never will. I don’t see where I made any statement that could even be remotely interpreted as me being a fan.

          However your statement is just false. No current Cadillac models have any relation to any current or former Opel models. If you believe otherwise, please enlighten us.

          As an aside, I’m surprised you actually responded the first time, usually when you are called out to provide facts to back up a statement, you just disappear and abandon the thread. I’m glad to see that is changing.

          • 0 avatar
            highdesertcat

            Walter, I’ve been wrong before, and like you I am not buying a Cadillac product.

            I have become very partial to our 2016 Sequoia and 2016 Tundra, because of my excellent experience with the brand.

            My comment was to express my deep admiration and support for Ms Barra who is in a difficult situation re the Cadillac brand.

            She’s also in deep about moving Canada jobs down to Mexico to offset the jobs she’s trying to keep in the US for Trump. More coming on that. It’ll be in the news. Stay tuned to ttac.

            And as such, I don’t care where the engineering is done, be that Europe, Canada or moved to Mexico or even China. Or even where they’re built.

            My disappearance from any thread is usually driven by real life. No doubt you did not notice that I was away for more than 6 months, and did not return until just this month. Sometimes identical facts can be viewed from totally opposite perspectives.

            Further, I have plans to disappear once again for an extended period. Not to avoid discussion, but to spend time in Scottsdale, AZ, Surprise, AZ, San Diego, CA, and then on to Ensenada, BC, Old Mexico for an extended stay with two of my brothers who live there now.

            You drew the wrong conclusions about my intermittent perusing of ttac.

            At the moment I’m burning DVDs of my 6+ months in Europe for family members who couldn’t go and I’m visiting ttac out of sheer boredom because I read everything else that’s news out there, waiting for each DVD to copy and burn.

          • 0 avatar
            WalterRohrl

            HDC, I’ll keep it simple: Which current Cadillac models are you saying are based on Opel models?

          • 0 avatar
            highdesertcat

            Walter, I would say that much of the current Cadillac line found its origins in the development that was done at Opel during or before 2008, and the death of GM.

            If you know how much actual R&D was done inside the US, thus not in Germany, would you mind telling the rest of us about that?

          • 0 avatar
            WalterRohrl

            Nice try.

            You are the one that wrote: “Buy an Escalade and you buy a dolled up Suburban. Buy any other Caddy and you’re buying a slightly modded Opel product.”

            When asked to back up your statement regarding Opel products you first started talking gibberish and now are trying to turn it around. It figures. Thanks for playing!

          • 0 avatar
            Lou_BC

            Wikipedia has a nice table listing GM platforms.

            Walter – good luck trying to get a straight answer out of HDC.

        • 0 avatar
          ttiguy

          More idiotic comments. The ATS, CTS and CT6 are all fine and fully competitive vehicles in their class. Yes the ATS is getting dated at this point but thats part of the typical lifecycle. Every brand has a few vehicles in their line up that are weaker than others.

          The biggest problem for Cadillac is these cars are competing in a dying segment and Cadillac is woefully short on crossovers. The upcoming XT3 and XT7 are both 1 and 2 years away right now. Once those vehicles show up Cadillac will see improved sales but it will take time. They miscalculated and invested resources in sedans and a coupe and not crossovers. In retrospect it was a dumb move. The products themselves though are NOT the problem. Get a clue.

          • 0 avatar
            highdesertcat

            “Once those vehicles show up Cadillac will see improved sales but it will take time.”

            Yeah, right. Eternal optimism does not inject life into a dead brand.

            Let’s resurrect Mercury, or even Oldsmobile, and see where that takes us, and sales.

          • 0 avatar
            28-Cars-Later

            1. Current management is a disaster.
            2. With rare exception, total ownership experience has sucked since at least 1995.
            3. The brand is in no way premium, semi-premium at best.
            4. The current product is designed to copy the leaders, yet comes off as “store brand” rather than better.
            5. The product should be better than the segment leaders for less if the brand is to be rebuilt
            6. Multiple different rebuilding strategies since 1998 has also not helped.
            7. Playing Baghdad Bob with the media is not going to help the situation, which is near hopeless long term.

          • 0 avatar
            John-95_Taurus_3.0_AX4N

            Well, people still buy the most dated and underperforming full size truck, the Tundra, so anything is possible.

            Hey, I just saw an Opel Astra…I mean ATS!

          • 0 avatar
            highdesertcat

            ” people still buy the most dated and underperforming full size truck, the Tundra,”

            Yup! I’m on my third Tundra 5.7L product, starting with the first, a 2011 SR5, then bought my second: 2016 Sequoia.

            And finally sold the 2011 Tundra and bought a 2016 4-door 4×4 SR5 TRD.

            Highly recommend them to anyone so inclined.

            Sometimes dated and underperforming works just fine for people.

            Works for me.

          • 0 avatar
            28-Cars-Later

            The Astra is a FWD hatch. Cadillac ATS is actually a unique model and GMNA platform.

            https://en.wikipedia.org/wiki/Opel_Astra

            FWIW if I was in a position to spend a lot of money on a vehicle, Tundra would be a short listed choice. If Chrysler long term quality had improved post Fiat, I might include Dodge Ram. GM makes one good thing anymore (LSx) and I don’t trust post MY15 Ford F-150 long term.

          • 0 avatar
            Lou_BC

            @28 – I wouldn’t trust a new F150 either. Ram trucks are hit and miss. I wouldn’t want one. GM has their issues. Tundra is well built but ugly and at least in my part of the world, expensive with limited options. I’d pick a 6.2 Silverado if I needed a new truck.

          • 0 avatar
            Kyree S. Williams

            “The Astra is a FWD hatch. Cadillac ATS is actually a unique model and GMNA platform.”

            I think John was being facetious and poking fun at HDC.

    • 0 avatar
      John-95_Taurus_3.0_AX4N

      I don’t get the “slightly modded Opel” line. Buick is Opel’s USDM outlet. So far as I remember, no current Opels are RWD, yet AFAIK all Cadillac’s cars are now.

      The Escalade is a dolled up Suburban/Tahoe, well what are Lexus SUVs if not but dolled up Toyotas? But, that’s okay because Toyota.

      Audis based on VWs, Acuras based on Hondas, you act as though platform sharing isn’t practiced by anyone except GM. Or, that it isn’t a problem unless its GM. Others make the same observations about Lincoln and Ford, yet in the same breath, praise the Lexus ES, which shares just as much, if not more, with their more pedestrian models as Ford’s Lincolns or GM’ Escalade.

      Do you expect them to develop a unique platform for a full size SUV just so they can appease internet commenters who admittedly wouldn’t buy a Cadillac under any circumstances?

      • 0 avatar
        highdesertcat

        “Do you expect them to develop a unique platform for a full size SUV”

        There was a time when Cadillac was the de facto Standard of the World, like when my dad bought his last and final car, a Cadillac HT 8-6-4 he always aspired to.

        Ms Barra has some difficult decisions to make, re Cadillac. I don’t think that there are enough members in the Cadillac fan club to help the brand break even.

        • 0 avatar
          John-95_Taurus_3.0_AX4N

          Excellent job at avoiding the question, despite quoting it.

          Still waiting on those “slightly modded Opel” Cadillac examples that are offered today.

          • 0 avatar
            highdesertcat

            John, just for you:

            “Walter, I would say that much of the current Cadillac line found its origins in the development that was done at Opel during or before 2008, and the death of GM. ”

            At the risk of being accused of ducking out of the debate, I need to tell you that I have to leave for a real-world event: helping with preparation and serving of an Enchilada Dinner at the Church.

            Signing off. Not ducking out. Probably won’t be back until tomorrow.

          • 0 avatar
            WalterRohrl

            HDC didn’t answer the question and he won’t as he is unable to back it up. It’s his usual M.O.

            It’s time to start calling him on his “alternative facts”…

          • 0 avatar
            highdesertcat

            Walter, alternative facts, my a$$!

            But after rolling 467 enchiladas and slopping out 5 #10 cans of frijoles, I’m ready to hit the rack.

            Walter, do your own research.

            I like ajla’s interpretation of “heavily modded” but 28CL said it best.

            Good night!

      • 0 avatar
        28-Cars-Later

        In the UK, Opels are sold as Vauxhalls and now in USDM as Buicks. The issue is Buick has simply become a rebadge of Opel as opposed to the semi-rebadge of B-O-C from 1985-2010 and its own real brand prior to that featuring a common platform but the rest unique.

        What’s really happened here is GM outside of China has consolidated to the point where it lost nearly every brand since 2008. GM is literally just down to Opel, some Daewoo, Chevrolet car/truck (which includes a mix of GMNA, Opel, Daewoo, and legacy Holden till 2018), and Cadillac car. Holden and Buick are just badges now, GMC has been a badge for decades, and the rest of the brands are defunct. This is how much GM has shrunk since 1990.

      • 0 avatar
        Johnster

        The Cadillac XTS is based on GM’s Epsilon II platform. The long wheelbase version of the platform is shared with the Cadillac XTS, Roewe 950, and the Chevrolet Impala. It was also used on the 2010-16 Buick LaCrosse. Shorter wheelbase versions of the Epsilon are used by the Opel/Vauxhall/Holden Insignia. It was previously used on the 2012-15 Chevrolet/Holden Malibu and the 2010-12 Saab 9-5. The platform was developed by Opel in Rüsselsheim, Germany.

        The Cadillac XT5 is based on GM’s C1XX platform (which is the crossover version of the E2XX platform which is being phased in to replace the Epsilon platform). The C1XX is shared with the new GMC Acadia and is supposed to be shared with the 2018 Chevrolet Traverse and 2018 Buick Enclave in the future. It was also developed by Opel.

        • 0 avatar
          ajla

          “The platform was developed by Opel”

          I still don’t think I’d consider the XTS or XT5 to be “a slightly modded Opel product” though. I’d save that phrase for something like the Regal or Encore.

          Maybe “heavily modded Opel product”?

          • 0 avatar
            28-Cars-Later

            Opel platform, GMNA components and audience. Both Mokka and Insignia, oops Encore and Regal, are straight up rebadges.

      • 0 avatar
        Kyree S. Williams

        I think people are upset because Lincoln doesn’t have any platforms that are unique from those of Ford. It’s also because the Fords are now so nice, there’s not a lot you can do to distinguish the Lincoln from a features and materials standpoint. But even that isn’t a big deal. I think Lincoln is on its way up. And I don’t care if a platform is unique to a luxury brand, especially since what makes up a platform is essentially a bunch of dimensions and mounting points. I care whether or not that platform is suitable for the brand in which it is used. And I think CD4 (and its various-wheelbase derivatives) is good enough for a luxury brand like Lincoln.

    • 0 avatar
      bd2

      What?

      1st off, are you sure you aren’t mistaking Buick (which has a part Opel-based lineup) and Cadillac?

      And please, Acura, Infiniti and Jag would gladly switch places with Cadillac when it comes to sedan sales (even Lexus when it comes to mid-higher end sedan sales).

      Last year, Cadillac sold 47,251 of the XTS, CTS and CT6 (with only partial year sales for the CT6).

      In comparison…

      Acura sold 1,478 of the RLX (the XTS, alone, sold over 20k)

      Infiniti sold 5,872 of the Q70

      Jag sold 10,499 of the XF and XJ

      Lexus sold 20,392 of the GS and LS

      So Cadillac not only absolutely destroyed Acura, Infiniti and Jaguar (could add Audi in there as well) when it came to sales of mid-high end sedans, but did more than double the volume of Lexus.

      Cadillac’s problems are basically two-fold.

      1st being the dearth of crossover models which will finally start to be alleviated late next year.

      2nd, the current ATS and CTS having sacrificed interior/passenger space for driving dynamics.

      Simply doesn’t work for the US market if rear passenger room is cramped.

      The successors to the ATS and CTS will be getting more room in the back (as well as better appointed interiors).

      • 0 avatar
        ajla

        “The successors to the ATS and CTS will be getting more room in the back (as well as better appointed interiors).”

        Good Lord, successors?! They don’t need that many sedans in this crossover crazy world.

        The replacement for the ATS should be *NOTHING* and the CTS replacement needs go back to the philosophy used for the 2G car because they had a decent thing going with the CTS before they shat all over it on the stupid dual-prong ATS/CTS approach.

        • 0 avatar
          Johnster

          These are being made this way for the Chinese market where Crossovers aren’t yet as big of a thing. GM is spreading the development costs around by making the mostly-made-for-China products available in other countries.

    • 0 avatar
      FreedMike

      HDC, I think Cadillac’s pretty much on par with the competition when it comes to chassis development and styling.

      Where they need help is in 1) interior detailing, and 2) engines. And I’d go with 2) in particular. At a minimum, if GM wants to use the same basic engines, then fine, but they should tune them completely differently, or uprate them, and make the resulting powerplants Cadillac-only. You should not go on a Cadillac lot and see a $55,000 CTS that has the same engine as a Malibu. No way.

      As far as interiors go, I’d do whatever it takes to hire the guy(s) who did the current crop of Mercedes interiors, and give them carte blanche. The interior on the C-class, in particular, is spectacularly good.

      And CUE needs to be fixed, or it needs to be taken in back of the woodshed and put out of its’ misery.

      But their key problem is that they decided to introduce a line of uprated sedans just in time for premium sedans to decline in sales across the board. It’s not just Cadillac – look at the sales of any number of key luxury models from anyone, and they’re most likely down substantially as well. If anything, they’ve been slow to adapt to the whole CUV thing. BMW and Mercedes have something like 198 of them to choose from; Cadillac has only one, and it’s selling. Adding more would go a long way to addressing the brand’s problems.

      • 0 avatar
        derekson

        I think they also need to let the CT6 replace the CTS and just make one CT4 to replace ATS and CTS and make it similarly sized to the old “tweener” CTS models.

      • 0 avatar
        Exfordtech

        What is wrong with CUE? Driving 2014/15 XTS’s and haven’t noticed any issues. Serious question no snark intended. Voice commands for navigation are a little weak, but I stick with Google maps anyway.

        • 0 avatar
          Kyree S. Williams

          I drove a 2016 Escalade ESV and did not like CUE. Its actual operation was fine in that it didn’t crash or lag, but the menus were difficult to navigate and the shiny graphics made it hard to use it while driving, since nothing stood out.

          And, for what it’s worth, the new “widescreen” version of CUE in the CT6 and XT5 is an improvement, from what I hear.

  • avatar
    zip94513

    ………… “an immediate backlash from dealerships when General Motors explained it would categorize them …………………… and require an adherence to a higher standard of customer service.

    So Cadillac dealers have an issue giving customer service? Remind me not to buy a Cadillac.

    • 0 avatar
      John-95_Taurus_3.0_AX4N

      Yeah, I guess if you cut and skip and rearrange enough, that’s exactly what they said, they hate customers and prefer to urinate in their coffee.

      • 0 avatar
        zip94513

        an immediate backlash from dealerships when General Motors explained it would categorize them based on sales projections and require an adherence to a higher standard of customer service.

        Happy now? Enjoy your Cimarron.

  • avatar
    OldManPants

    What’s it been -50 years?- since any plucky whippersnapper anywhere silently vowed “Someday, I’ll own a Cadillac!”

  • avatar
    Big Al from Oz

    Many comments above have portions of truth, but alas they are lost through negative brand fan paradigms.

    The reality is this. Overall if Caddy better offered what the consumer sought they would be more successful.

    There are parallels in what Caddy is doing and what FCA wants to do in the US market.

    One is a sub-Korean quality product and the othe sub-Euro prestige. This is how most consumers view these vehicles.

    Both these companies need to make a better and sincere assessment of the opposition.

    As nice a some claim the Escalade to be, it’s still a Silverado wagon. This ain’t no BMW, MB, Range Rover or even a 200 Series Landcruiser.

    What does Caddy have for cars? What powerplants and drivetrains? What performance products does Caddy sell that compares to M or AMG?

    Like FCA, Caddy needs to have a long hard look at why it’s heading where it is.

    The difference is GM has more money to throw after bad than does FCA, lots more.

    Caggy needs to be honest in restructuring the brand for the new generation of potential customers.

    Just fiddling around the edges, like FCA will only offer failure, as will eventuate with FCA.

    • 0 avatar
      FreedMike

      Al, if Cadillac were viewed as sub-Korean quality, then their sales would look worse than a REAL Korean luxury car, like a Genesis. They’d have no luck selling tens of thousands of $80,000 Escalades and CT6s. In fact, the fact that an Escalade even plays in the same market as something like a Range Rover or a Land Cruiser tells you about how its’ quality is perceived.

      The quality could always be better, but it’s far from bad. That’s not the problem, though. The problem is they bet big on sedans at the same time that sedans began to fall out of favor with luxury buyers. Look at the figures for Mercedes, BMW and Audi and you’ll see the same problem with their sedans. No one questions Lexus quality, but most of their sedans aren’t selling as well either.

      Cadillac’s main problem is simple: lack of CUVs. They need one that’s smaller than the XT5, as a MKC/X3 fighter, and possibly one that’s bigger, with a third seating row.

      • 0 avatar
        Big Al from Oz

        Freedmike,
        Did state that?

        So, you view FCA as a prestige brand?

        Next time I’ll spell it out better;)

        Actually thanks, but you I thought would of realised my inferences.

        • 0 avatar
          FreedMike

          FCA is a parent company, like GM. Cadillac is a sub-brand of GM. I don’t see how you compare FCA with Cadillac, therefore. Not sure what inference you’re trying to make…

          • 0 avatar
            Big Al from Oz

            My comparison is the way in which they are relying (hoping) dealership changes will make a world of difference.

            The difference will be perception based on vehicle, not dealer based. So, the experience of the vehicle (whether FCA or Caddy) itself needs to be addressed. Consumer perception needs to be addressed regarding their vehicles.

            FCA vehicles have a relatively poor perception as does Caddy. Or I should say more accurately FCA and Caddy are not performing as a brand or company as FCA or Caddy expect.

            This means it’s a product problem more so than marketing or retail problem.

            They need to revamp their vehicle (overall/majority) line up to move into a more competitive position. More dealerships or different retail modelling is not the answer.

          • 0 avatar
            FreedMike

            In the luxury game, the dealership experience is critical. That’s one of the reasons why Lexus became so successful.

          • 0 avatar
            Big Al from Oz

            I agree totally, but the product is more important. Without the right product dealer experience means little.

            Caddy needs people to want to be seen in a Caddy more than another marque. This is not occurring to GM’s expectations.

            Branding is important. To rectify the situation Caddy is in will take years.

  • avatar
    Paragon

    I can’t believe that not one person has commented on it yet. First sentence of the last paragraph states that: “…(Project) Pinnacle…takes effect on April Fool’s Day.” Sounds rather hilarious to me. They really picked April Fool’s Day, really, to implement Pinnacle. It may or may not be intended as a joke, but it sure sounds like a BAD JOKE! As they say, you don’t even have to make this stuff up. It’s for reals. Not trying to be DW, and I don’t even feel good in pointing out that Cadillac sure seems to be in a downward spiral. Can it get any worse? Only time will tell.

    As a car guy I want to like the ATS and CTS. Would only consider a manual transmission. But have read some seriously horrible new car reviews by real owners. Speaking of new cars with some serious flaws and multiple issues requiring visits to the selling dealership. Doesn’t sound like it’s in any position to ever be the Standard of the World any time soon.

  • avatar
    el scotto

    1. Because he could do it; I could imagine Ross Perot telling his EDS employees to leave some really nasty code in GM’s electrical systems. Then laughing when Esclades came in with electrical issues. It’s not like GM would have tested for it. 2. Cadillac was never in favor with the “NOKD” (Not Our Kind, Dear) crowd. German iron and for unknown reasons, Jeep Grand Cherokees; are in favor with them. So Caddy’s got that going against them. 3. I humbly await our Jedi Master against the Sith Lords of Cadillac; Obi-Wan DeadWeight-Kenobi to unleash his blue light saber against project pinnacle. 3a. Or at least a really good rant that will make me LOL at work tomorrow.

    • 0 avatar
      OldManPants

      Until Caddy loses the dipsh1t complexity and anachronism of a logo/badge harking back to ancient French heraldry there ain’t much hope for it against the brutal simplicity of nazi symbology or against hallowed American Can Do.

      That’s like gluing doilies onto a Predator drone.

      • 0 avatar
        Hydromatic

        And trade it for what? People literally crapped themselves when they thought Aston Martin was trading in its iconic logo/badge for some anodyne Adobe Illustrator rough draft.

        • 0 avatar
          OldManPants

          I’m afraid no one can accurately predict the market behavior of people who literally crap themselves.

          Good news is those folks have likely aged beyond buying new cars. Or won’t get there for 20+ years.

  • avatar

    I’m a five-time Cadillac owner.

    Today’s Cadillacs have zero appeal to me because it feels like they’re trying to be like everyone else, instead of themselves. They abandoned loyal customers like me to chase after the BMW crowd.

    I’ve driven a few new Cadillacs…I get the “minimalist luxury” theme that they’re going for, but it doesn’t feel special. If I’m dropping that kind of coin on a vehicle, it should feel special.

    They need to go back to being themselves. On the flip side, the Lincoln Continental is pretty awesome. I’m glad that Lincoln is getting back to offering traditional luxury. I can see myself being a three-time Lincoln owner in the future.

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