GM's Maven Reserve: Book a Tahoe for the Same Price as an Escalade or CTS-V

As urban populations grow and analysts continue to predict dwindling car ownership, alternatives have sprung up and automakers are gradually getting in on that sweet car-sharing action. Currently active in 17 North American cities, General Motors’ hourly ride-sharing unit Maven has been building slowly.

GM is now expanding Maven to include long-term rentals which, come to think of it, sounds identical to what it was doing with its Book by Cadillac premium subscription service. While the Caddy offering is intended to be a monthly subscription serving as an alternative to normal vehicle ownership, nothing is really stopping customers from using “Maven Reserve” in a similar manner.

Also similar is the pricing. While the special Maven Reserve vehicles don’t yet encompass all GM’s fleet, a Chevrolet Tahoe runs $1,500 for 28 days, which is identical to the subscription fee for Cadillac Book, which also includes curbside car delivery and mid-month vehicle swapping.

In essence, GM is allowing you to have simultaneous access to a CTS-V and Escalade or a Tahoe for the same amount of money.

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  • Kwik_Shift I'll just drive my Frontier into the ground as planned. Possibly find an older "fun" car to collect.
  • Lorenzo The solution is so simple: if the driver shifts into neutral without applying the parking brake, the horn sounds and lights flash until the parking brake is applied. After the third time, the driver should be insulted by a voice saying, "Shouldn't your wife be driving?", or "Where did you get your license - Dollar Store?"
  • Akear About 7 years ago crazy Mary said there is no future for Hybrids and GM would concentrate on EVs. Barra has an amazing ability to make the wrong decisions on just about every issue. I used to think Rick Wagoneer and Roger smith were the biggest GM idiots. I am not so sure now.
  • GBJT I’ll keep my 2021 Tundra and wouldn’t buy a 2022 Tundra due to the twin turbo V6 and transmission.
  • 2manyvettes Um, somebody correct me if I'm wrong, but I clearly remember a story about used EV's in China rotting away in a field somewhere because nobody wanted to buy them, much less dealers wanting to sell them. Anyone, anyone, Bueller,Bueller?