Study Claims Gen Z Doesn't Like Buying Cars

Younger drivers have reportedly had it with the dealership experience, with Gen Z even more disenfranchised than Millennials. Though it’s difficult to imagine anybody visiting a showroom within the last 12 months having any other reaction. Incentives are down, prices are up, and there’s a good chance whatever you wanted to buy isn’t going to be on the lot anyway. Someone saying they had an exemplary dealer experience is becoming about as common as people claiming they enjoy going to the DMV.

However, CDK Global Inc. still opted to conduct a survey in the hopes of determining just how much less tolerant younger shoppers might be compared to older generations. The takeaway probably isn’t going to shock you, even if the sheer volume of first-time buyers that don’t care for dealerships might.

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  • Add Lightness Let's be real, this $C162,000 truck will only ever be used to it's limits by it's civilian owner in the middle east and then only for a few days until the thrill wears off and it's on to the next halo truck.
  • Ajla If I were allowed to rule with an iron fist and had the capital to build at least 50k units I'd take the car company.
  • Eric I would take the house, sell it at a profit to some poor schmuck and invest the profit in something other than "green technology".
  • Urlik Of course the IIHS moves the goal posts. It’s all about staying relevant.
  • The Oracle Good riddance.