Volkswagen Group wants to give its operation a top-to-bottom shakeup, which means ditching the bureaucratic, centralized ways of the past and positioning itself as a lean, nimble player in a rapidly evolving marketplace.
Oh, and there will be tons of electric vehicles. Piles and piles of them.
In its announcement of the TOGETHER – Strategy 2025 plan, the automaker came off sounding more like a tech startup, touting a newfound “entrepreneurial mindset and approach” that will bring the company out of the long shadow of the emissions scandal.
With its expansion dreams fading fast in the rear-view, Volkswagen needs to shrink and streamline its operations in a hurry, meaning unwanted brands could soon be priced to sell in its driveway.
According to Bloomberg, the automaker plans to conduct a wide-ranging strategy and portfolio review, with details of the strategy expected to go public tomorrow. An asset sale could be in the works, and insiders are already hinting at which brands will be dropped.
Former Renault executive and incoming PSA Peugeot Citroen CEO Carlos Tavares aims to use the 3 billion euro investment made in the three-way pact between the automaker, the French government and Dongfeng as part of a 5.27 billion euro makeover of the automaker’s line of vehicles over the long-term.