#BuickRegalGS

Today's throwback for your midday enjoyment is a 2012 Buick Regal GS.

“This is a sport sedan designed for everyday driving,” Buick’s vice president Duncan Aldred said of the unveiling of the 2018 Buick Regal GS today, “but one that makes every drive special.”

We’ll be the judge of how special a drive the next-generation Buick Regal GS provides in the real world, but the on-paper formula certainly goes down smooth.

Priced at $39,990, the 2018 Buick Regal GS forsakes four-cylinder power in favor of the 3.6-liter V6 we told you about more than three months ago before receiving further confirmation last week. The V6 sends 310 horsepower and 282 lb-ft of torque to all four wheels via a nine-speed automatic transmission. Manual option? No.

The GS is the top trim in a lineup that no longer features a true sedan. While the TourX is not destined to receive the GS moniker, this Regal Sportback brings its high-performance derivative under the $40K mark.

Andre writes:

Bark,

I’ve lurked on TTAC for around eight months and just registered to ask for a recommendation. (Thanks! —Bark)

My daily driver is a 2010 Volkswagen Jetta TDI, and it’s likely I’ll be taking the buyback option on the vehicle based on the agreement-in-principle between VW and the government on the “defeat device.” It’s been a great car (stone reliable, a miracle according to the B&B), but any fix is likely to cut both performance and fuel mileage.

The question is, what to replace it with?

The 1970 Buick Gran Sport 455 was one of the most ridiculously overpowered, tire-frying machines of the Golden Age of Muscle Cars, and GM also slapped GS badging on some fairly muscular — or at least muscular-looking — Wildcats and Rivieras back then. Fast forward a decade or so, and you had W-body (think Lumina) third-gen Buick Regals with Gran Sport option packages.

Here’s one that I shot in Denver while scouting for the All You Can Carry For $59.99 Junkyard Sale last month.

In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble, VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.

The official reasoning behind GM failing to bring the Opel Insignia OPC, according to Buick PR staff, is that the all-wheel drive, twin-turbo V6 powered sedan with 321 horsepower “didn’t fit with the brand image”. Right. The real reason is likely that a Buick Regal GS outfitted like this would cost far more than the already expensive $35,310 that GM wants for a car. And if the market for a $35,000 manual transmission Buick is limited, well – imagine who would buy a $45,000-$50,000 AWD Regal.

Are more losses showing up on your post-bankruptcy financial statement? Are uptight Europeans and Republicans making your overseas division rescue harder than it needs to be? Is the thought of another year defined by Consumer Reports mediocrity getting you down? Good news! GM’s court jester Bob Lutz hasn’t been shipped off to chair Opel just yet, and he’s been sprinkling the autoblogosphere with his patented enthusiast-baiting niche product hints.