#BuickPickup
This Is How GM Design Head Ed Welburn Envisions a Buick Pickup
Would Buick consider producing a pickup truck? Now that the brand’s lineup has been fleshed out to include sedans, SUVs, and a convertible, what’s stopping General Motors from adding a Buick-badged variant to either its midsize or large-truck portfolio?
According to Ed Welburn, who oversees global design for GM, there’s a simple answer.
“No, I don’t see it,” Welburn said, wincing. “Wow. I haven’t gotten that question from anyone.”
At that point we expected silence, as it’s not if anyone is clamoring for a Buick pickup truck, despite a market that’s moving toward softer pickups that err on the side of comfort and convenience — but Welburn went on.
Jeff Jablansky
Mar 24, 2016
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