This Is How GM Design Head Ed Welburn Envisions a Buick Pickup

Would Buick consider producing a pickup truck? Now that the brand’s lineup has been fleshed out to include sedans, SUVs, and a convertible, what’s stopping General Motors from adding a Buick-badged variant to either its midsize or large-truck portfolio?

According to Ed Welburn, who oversees global design for GM, there’s a simple answer.

“No, I don’t see it,” Welburn said, wincing. “Wow. I haven’t gotten that question from anyone.”

At that point we expected silence, as it’s not if anyone is clamoring for a Buick pickup truck, despite a market that’s moving toward softer pickups that err on the side of comfort and convenience — but Welburn went on.

Read more
  • Dwford Will we ever actually have autonomous vehicles? Right now we have limited consumer grade systems that require constant human attention, or we have commercial grade systems that still rely on remote operators and teams of chase vehicles. Aside from Tesla's FSD, all these systems work only in certain cities or highway routes. A common problem still remains: the system's ability to see and react correctly to obstacles. Until that is solved, count me out. Yes, I could also react incorrectly, but at least the is me taking my fate into my own hands, instead of me screaming in terror as the autonomous vehicles rams me into a parked semi
  • Sayahh I do not know how my car will respond to the trolley problem, but I will be held liable whatever it chooses to do or not do. When technology has reached Star Trek's Data's level of intelligence, I will trust it, so long as it has a moral/ethic/empathy chip/subroutine; I would not trust his brother Lore driving/controlling my car. Until then, I will drive it myself until I no longer can, at which time I will call a friend, a cab or a ride-share service.
  • Daniel J Cx-5 lol. It's why we have one. I love hybrids but the engine in the RAV4 is just loud and obnoxious when it fires up.
  • Oberkanone CX-5 diesel.
  • Oberkanone Autonomous cars are afraid of us.