Volkswagen's America Chief: This Country Needs To Get Its House In Order
According to VW USA’s CEO Jonathan Browning, America is missing out on huge investments and new jobs due to our “rising debt and political discord.” In 1999, the U.S. did attract 41 percent of all global foreign direct investment. Now, the number is less than 20 percent. The money is going to places like China where Volkswagen has 12 plants and three more on the way, while there is only one in the U.S. Browning is talking in code about several facts of post-bailout automotive life.
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VW Pulls A Browning

Historically, Volkswagen has given the U.S.A. much more attention than their sales deserve. The U.S. are considered key to VW reaching their goal of becoming Nummer Eins auf der Welt (I’m sure Herr Schmitt will correct my German – he sure did.). Trouble is, their US head, Stefan Jacoby, deserted to left to work for Volvo and Geely. This means they needed to find someone new. And they may have just done that.

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  • Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?