Ford's Scouting for a Second Bronco Name

Buyers without the necessary cash (or need) to get into a Bronco next year will have an alternative choice — possibly one with a similar name.

While Ford’s upcoming compact unibody ute, underpinned by the same platform used by the 2020 Escape, has carried the “baby Bronco” moniker ever since Ford revealed the model’s development, the automaker might actually bestow a similar name on the retro-themed vehicle.

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