U.S. to Play Beefier Role in Nissan's Future; Company Shakes Up North American Leadership

A struggling Nissan sees the U.S. market playing a bigger role in the company’s sales future. Ahead of the release of its near-term recovery plan, expected later this month, the automaker sees new product as the key to firming up its flagging U.S. presence.

Elsewhere, a report out Friday claims Nissan’s new plan will see the U.S. account for a third of the automaker’s global volume. With all of this in the works, it’s perhaps no surprise that the company’s North American arm saw a sudden resignation.

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  • Cprescott While this seems like good news, IIHS is a complete racket that arbitarily changes standards at a whim based on specious evidence. Once cars meet these standards, IIHS changes them so that most will fail so they get publicity. This is how they work. And I'm not even going into the fact that they are funded by the insurance companies....
  • Cprescott Good old days of Volvo. Can't say tht about their current garbage.
  • Cprescott Wasn't Heir Yutz affiliated with this company. He has the reverse midas touch.
  • Master Baiter I actually received an engineering job offer from Fisker in early 2021. Glad I declined it...
  • Bryan The simple fact that the Honda has a CVT & the Toyota doesn't was more than enough for me to pick the Toyota for both of my daughters.