#BrandPerception

Confusion still reigns in the minds of auto consumers, especially when it comes to the murky world of electrification. Past studies have shown that years of misleading terminology and boasting about the capabilities of hybrid and plug-in hybrid vehicles resulted in a public that knew little about the changing auto landscape, or what a hybrid car even does.

“What will happen when my hybrid’s battery depletes?” is a question too many people still ask themselves.

The same murkiness is at play in a recent study by Cox Automotive, in which we learn that Toyota has earned a reputation it doesn’t deserve.

At the end of the day, brand perception comes down to product, but no one likes visiting a dingy dealership. As the once-endangered Mitsubishi awaits a slew of lucrative new products (crafted with Nissan’s help), it figures it may as well begin sprucing up its dealer presence — not just in the U.S., but worldwide.

While the automaker’s U.S. division sits back and basks in the glow of June’s 46.2 percent year-over-year sale increase, head office is busy planning 5,000 renovations.

Automotive News reports General Motors is preparing to launch a belt assurance system in a number of MY 2015 vehicles later this year, including the GMC Sierra, Chevrolet Cruze, Colorado and Silverado. The system prevents the vehicle from shifting out of park until both driver and front passenger are buckled, using weight information gathered from the sensing and diagnostic module to lock the brakes and transmission until compliance is achieved. The system is currently optional, and will be provided free of charge for those who are willing to become beta testers for GM’s latest technological offering.

And the beat goes on: General Motors has issued five new recalls for 2.99 million vehicles, bringing the number of affected GM products to a total of 13 million worldwide since late February of this year.

Autoblog reports the first several thousand kits meant for repairing a handful of General Motors vehicles affected by the February 2014 ignition switch recall have been shipped off to dealers. In addition, 1.4 million recall letters have been mailed out to affected consumers of 2003 – 2007 vehicles; 2008 – 2011 affected owners will receive their letters in the coming weeks. The letters inform consumers to schedule the repair with their dealer, which GM claims will take 90 minutes to complete. Until the repair occurs, the automaker instructs all consumers to have nothing more than the key itself prior to insertion, and to be sure their transmissions and switches are set in place before removing the key.