Wherever roads fade to tracks, bridges give way to fords, and addresses become coordinates, an intense internecine war is under way. Since the Land Cruiser and Patrol were born in 1951, Nissan and Toyota have battled over which automaker produces the best large, go-anywhere, do-anything SUV. It’s a competition that has spawned battle wagons of ever increasing size, off-road capability, passenger comfort, and refinement.
Unfortunately, American consumers have been sidelined.
Sure, Toyota will sell you a Land Cruiser, but the average Toyota store sells fewer than three Land Cruisers a year. It’s the Tundra-derived Sequoia that leads Toyota’s full-size SUV campaign in North America. Likewise, Nissan began offering the Titan-based Armada in 2004. Although the Nissan has consistently outsold its Indiana-built rival, it has long been a battle for third and fourth place.
Nissan is now taking aim at loftier objectives.
“My advice for aspiring writers is go to New York. And if you can’t go to New York, go to the place that represents New York to you, where the standards for writing are high, there are other people who share your dreams, and where you can talk, talk, talk about your interests.”
— Walter Kirn
I quote Mr. Kirn to begin this review not only because his novel, Up In The Air, may as well be an unauthorized Bark M. biography, but because he’s right. Writers need to go to New York. More specifically, autowriters need to go to the New York International Auto Show. Detroit is the biggest. Geneva gets all the supercars. But to see and be seen? To network with fellow writers? To get your finger on the pulse of what’s shaking in the car biz?
There’s only one show that matters, and that’s New York.