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Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

Corey Lewis Jan 26, 2021

Recent Comments

EBFlex It will have exactly zero effect
THX1136 What happened to the other companies that were going to build charging stations? Maybe I'm not remembering clearly OR maybe the money the government gave them hasn't been applied to building some at this point. Sincere question/no snark.
VoGhost ChatGPT, Review the following article from Automotive News: and create an 800 word essay summarizing the content. Then re-write the essay from the perspective of an ExxonMobil public relations executive looking to encourage the use of petroleum. Ensure the essay has biases that reinforce the views of my audience of elderly white Trump-loving Americans with minimal education. Then write a headline for the essay that will anger this audience and encourage them to read the article and add their own thoughts in the comments. Then use the publish routine to publish the essay under “news blog” using Matt Posky listing the author to completely subvert the purpose of The Truth About Cars.
VoGhost Your source is a Posky editorial? Yikes.
Fed65767768 Nice find. Had one in the early-80s; loved it but rust got to it big time.Still can't wrap my head around $22.5K for this with 106,000 km and sundry issues.Reluctant (but easy) CP.

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Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles

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