Porsche: Why Build The "Baby Boxster" When We Have A "Baby Cayenne"?

Do you badly want a new mid-engined Porsche? Is the Boxster/Cayman combo still a bit rich for your blood, given the weak economy? Chances are you have been waiting patiently for news about Porsche’s “Baby Boxster,” the long-discussed, entry-level, flat-four-powered version of Volkswagen’s Bluesport concept. The sad news: you may be waiting quite a bit longer. In an interview with the FT Deutschland, Porsche CEO Matthias Mueller says

There is no decision to develop this car into production. The decision is due soon, but they may well drag on into next year

Why? Well that’s easy: Porsche’s number one priority is to remain the world’s most profitable automaker, with “at least” a 15% operating margin and a 21% return on capital. And it can hit its 200k sales by 2018 goal without adding a sixth or seventh model… thanks to the fact that its fifth model is an entry-level SUV, called the Cajun.

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  • Slavuta I drove it but previous style. Its big, with numb steering feel, and transmission that takes away from whatever the engine has.
  • Wjtinfwb Rivaled only by the Prowler and Thunderbird as retro vehicles that missed the mark... by a mile.
  • Wjtinfwb Tennessee is a Right to Work state. The UAW will have a bit less leverage there than in Michigan, which repealed R t W a couple years ago. And how much leverage will the UAW really have in Chattanooga. That plant builds ID. 4 and Atlas, neither of which are setting the world afire, sales wise. I'd have thought VW would have learned the UAW plays by different rules than the placid German unions from the Westmoreland PA debacle. But history has shown VW to be exceptionally slow learners. Watching with interest.
  • Ravenuer Haven't seen one of these in years! Forgot they existed.
  • Pig_Iron I one of those weirdos who liked these.