Hyundai Unveils Digital Showroom on Amazon

Yesterday was Amazon’s self-proclaimed shopping holiday — “Prime Day” or, as we like to call it, “the Lonesome Christmas.” But you already knew that, because our corporate overlords mandated a reminder necessary to help procure the revenue that yields us the modestly priced vehicles and canned soups we’ve become accustomed to.

Unfortunately, if you were surfing the website in the hopes if finding a good deal on an automobile, you were out of luck. Amazon didn’t have cars as of yesterday, but it’s making swift progress on that. The digital retailer launched a research site in 2016 that allowed customers to gather information while amassing auto parts, accessories, and tools — which can be purchased and delivered to your home.

The site is now taking things a step further, adding real cars. As of July 18th, its partnership with Hyundai extends beyond just Alexa integration via the automaker’s Blue Link technology. Amazon Vehicles promotes actual, physical cars, allowing you to browse and customize them much like you would a pair of pants, via a virtual showroom.

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A Weakness Left Hyundai Vehicles Exposed to Tech-savvy Thieves

The cyber security firm Rapid7 recently recently informed the Hyundai Motor Company that its Blue Link smartphone application might be exposing its customers to an unsavory element — serving up another reminder that convenience frequently comes at a cost.

Software vulnerabilities in the app allowed Blue Link-equipped vehicles to be unlocked and even started remotely, making them susceptible to theft from high-tech criminals for a period of three months until the company finally fixed the bug in March. Hyundai says that is is unaware of any mishaps stemming from the issue.

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Amazon's 'Alexa' is the Automotive Life Partner You've Apparently Been Missing

Amazon’s Echo is a voice-operated smart device for your residence that, despite being notably gimmicky, has become increasingly popular with geeky homeowners. You can ask it for the weather, to read you a book, request a certain song, buy things for you online, adjust the thermostat, dim the lights, or schedule your calendar. My father has one and, because the device represents itself through a pleasant-sounding female voice calling itself Alexa, my mother refers to it as “his second wife.”

Soon, Alexa and the associated Echo technology will be available on Ford, Volkswagen, Hyundai, and BMW branded automobiles. The new feature should offer a catalog of in-car commands and can be set-up to work in tandem with a home device to do things like flip on the the lights prior to pulling into the driveway. While this might not drastically enhance your quality of living, it will feel incredibly futuristic for about two weeks.

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  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
  • FreedMike How about the “Aztek” package? Wait, this car already has that…Said it before and I’ll say it again: they need to restyle the hind end on this car, stat.
  • Johnster "Vale" is the [s]cheap[/s] lower-priced performance version with black trim and stiff suspension."Mist" is the "DeLuxe" version with a bit more chrome and trim. (Sort of like the "Decor Package" option.)"Magentic" is the full-on Brougham treatment (in its current state) with more chrome trim than the "Mist" and all sorts of gimmicky electronic features inside. (Sadly, it will not include simulated landau irons or a vinyl covered roof, even as an option.)"Aurora" is the Oldsmobile of Cadillacs (sort of like the old Cadillac Calais). No, that's not right. It's the top-of-the-line model, sort of a "Grand Touring" version, with not as much chrome as the "Magentic" but all of the gimmicky electronic features and a stiffer suspension.
  • Drew8MR Why can't CARB leave hobbyists alone? Maybe lay off the low hanging fruit and go after the gross polluters. Bring back the rolling exemption.