#BlackLivesMatter

NASCAR officially banned the Confederate flag on Wednesday. It will no longer be allowed to appear in regard to any of its corporate properties and fans won’t be able to bring any iconography that might stoke racial tensions or a suspect “yee-haw” from the crowd.

For years, the sport has made unsuccessful efforts to broaden its appeal, so this is hardly a surprise given everything else that’s going on. In fact, an unofficial initiative attempted to ban the flag back in 2015. It never went anywhere, though, and fans continued to arrive with the Stars and Bars in roughly the same numbers.

This time around, the corporate stance is much stronger, and with more public support behind it. Additionally, NASCAR has decided that racing teams will no longer be obligated to stand for the American flag (the supposedly better one) during the national anthem.