Minor Victory: Scooter Companies Abandon Cities Due to Viral Outbreak

Over the last two years, urban landscapes have been marred by a growing number of companies offering street-side scooters for rent. The business model always seemed a little curious, especially as additional players moved into the market. It wasn’t long before plenty of cities had their sidewalks littered with scooters in various states of disrepair and thrill-seekers were using them to dive through traffic, thus frustrating motorists.

They also have to be shared with your neighbors, making them none-too-appeasing in an era where everyone is obsessively washing their hands to avoid the coronavirus. Combine that with cities asking (sometimes demanding) that citizens remain indoors and you can probably guess where this is all going. Scooter providers, already in the delicate position of being “mobility” companies, are reeling things back in.

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Driven and Reviewed: The BIRD

It’s one of those scenarios that brings to mind William Gibson’s maxim about the future being unevenly distributed. About 90 days ago, approximately 1,000 Chinese-made electric scooters appeared more or less overnight around Santa Monica and Venice in California. Each scooter featured an individual QR code and directions to download the “BIRD” app. With that app, anybody with a credit card and a California driver’s license could “unlock” the scooter and ride it anywhere in the area. The cost? One dollar to start, and 15 cents a minute.

Seemingly overnight, the beach paths and access roads of Santa Monica were overrun with people whipping along at the BIRD top speed of 22 miles per hour. Quite a few of them got hurt. The city of Santa Monica was very unhappy. Apparently the BIRD deployment had happened without notice — and without so much as a vendor’s license application. They sued BIRD for operating a business without a permit. Worse than that, they deployed the cops to issue tickets to anybody breaking any law on a BIRD, from operation without a helmet to parking on a right of way.

BIRD paid $300,000 in fines, limited the speed of the scooters to 15 mph, and started “cracking down” on underage riders. But the BIRDs remain controversial, to say the least. Naturally, the minute I heard about these things I figured I’d better high-tail it to Venice for some BIRD time of my own. As everybody knows, Los Angeles is the home of Motor Trend, a magazine where rumor says the editorial staff is not permitted to test the cars on track, so I figured I’d honor that tradition by bringing a test driver who has won races on both two wheels and four to operate the BIRD at its very limit.

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  • EBFlex "I'd add to that right now, demand is higher than supply, so basic business rules say to raise the price."Demand is very low. Supply is even lower. Saying that demand is outstripping supply without providing context is dishonest at best.
  • IBx1 Took them long enough to make the dashboard look halfway decent in one of their small trucks.
  • Mcs You're right. I'd add to that right now, demand is higher than supply, so basic business rules say to raise the price. The battery tech is rapidly changing too. A battery tech in production today probably won't be what you're using in 2 years. In 4 years, something different. Lithium, cobalt, and nickel. Now cobalt and in some cases nickel isn't needed. New materials like prussian blue might need to be sourced. New sources might mean investing in mines. LMFP batteries from CATL are entering production this year and are a 15% to 20% improvement in density over current LFP closing the density gap with NCA and NCM batteries. So, more cars should be able to use LMFP than were able to use LFP. That will lower costs to automakers, but I doubt they'll pass it on. I think when the order backlogs are gone we'll stop seeing the increases. Especially once Tesla's backlog goes away. They have room to cut prices on the Model Y and once they start accumulating unsold vehicles at the factory lot, that price will come tumbling down.
  • Acd Fifteen hundred bucks for OnStar makes some of the crap Southeast Toyota Distributors and Gulf States Toyota forces their customers to buy seem like a deal.
  • EBFlex Remember when Ford was all self pleasuring about the fake lightning starting under $40k? We all knew it was BS then and that Ford was taking a massive loss just to make that happen. This solidifies that.