Despite redesigning the 1500-series for 2019, Ram’s leaner, meaner, and more economical pickup was already in danger of being overshadowed by the parade of special edition models pouring out of the factory. While many emphasize style over substance, the inverse is sometimes true — which happens to be the case with the 1500 North Edition.
Visually, there’s not much going on here. It’s definitely the new Ram 1500, but lacks some of the bolder designs that typically epitomize a special edition model. Based on the Big Horn, the North Edition focuses entirely upon adding equipment that might be useful in the snow. Presumably, Fiat Chrysler realized that bold graphics and bright colors lose some appeal when covered in road salt.
Unveiled to the New England Motor Press Association (NEMPA) members Monday evening, the truck will eventually be shipped to dealerships across America — so long as they see snow every winter. The North Edition Ram 1500 comes standard with winter-rated three-peak mountain snowflake (3PMSF) Falken LT tires, one-inch factory lift, 4×4 transfer case (with auto, high and low), electronic locking rear axle, and engine block heater.
We’ve all taken a few chances in our lives. Whether it was jumping off the roof of a shed as a youngster or accepting that new job in a different town as an adult, most of us find there is very little reward without some risk.
Some 25 years ago, two brothers in our rural fishing community built a new vessel which explored the edges of legal length at the time, banking on future changes to regulations allowing them to use such a big boat in their type of fishery. The brothers, naturally, christened the boat Takin’ Chances, because if their gamble didn’t pay off, they’d be out a significant investment. Guess what? They gambled correctly and, with regulations changed in their favor, Randy and Ross went on to enjoy a great deal of success.
For 2019, Ram is also taking a few chances. With the deep-sixing of the truck’s mini-Kenworth styling and signature gunsight grille, the company has crafted a pickup that is arguably its biggest gamble since 1994.
Truck buyers are a notably finicky lot, often demanding the ability to personally spec their vehicles down to the microscopic level. Pickups used as tools will be deployed in a myriad of different ways based on customer needs, so it makes sense for manufacturers to offer them in a dizzying array of trims. Styling tastes have a lot to do with it, too.
With the addition of a Canada-only Sport model to the 2019 Ram 1500 lineup, the breadth of trims available on FCA’s new pickup rivals only that found at a good buffet restaurant. Take some of this, take some of that, and make up a lunch to suit your specific tastes.