#BelAir

Should you happen to be in Cheswick, Penn. next Sunday, you could be the new owner of a 2014 Hennessey Venom GT, or a Ferrari once owned by a Penguin.

As most of you know, I have some history with the 1965 full-sized Chevrolet. Back in 1990, when I bought mine, these cars were still very common in high-turnover wrecking yards; this was the result of high production (in fact, more 1965 full-sized Chevrolets were built than any other single year/model of American car in history) and low scrap value. Today, however, shredders that turn scrap cars into quick cash (I recommend this book to anyone curious about the recent technological advances in the scrap-metal field) mean that beat-up old Detroit heaps that aren’t worth restoring get funneled right into The Crusher‘s voracious maw. I find the occasional 60s full-size Chevy in wrecking yards these days, but 25 years ago they were as common as are Chrysler LHs today. That makes today’s find, a rust-and-Bondo-nightmare ’65 Bel Air coupe, even more special.

Last week, Jalopnik ran a story bemoaning the loss of Joel Ewanick, complete with some appropriately DeLorean-esque winks towards possible conspiracy and a note that Mr. Ewanick just busted out a $1.4 million mortgage for a home in Detroit. This doesn’t seem like a good deal; surely $1.4 mil should get you, oh, I don’t know, 1,400 homes in Detroit.

What was so great about the guy who apparently green-lit “Chevy Runs Deep”? Perhaps a look into what GM once considered to be good marketing copy will offer some insight.