Subaru BRZ Final Edition: Last Nail in the Coffin?

While Toyota and Subaru are officially developing a new generation of the 86/BRZ, neither model from the current generation looks long for this world. The Toyobaru twins’ placement as an affordable sports car meant volumes were never going to be stellar but the last few years have been particularly unkind. Inside the United States (the duo’s strongest market), the Toyota half of the pair hasn’t managed to break 10,000 deliveries since 2016 — something the BRZ has never achieved. Last year, Toyota’s coupe was sitting at just 3,398 units while the Subaru only sold 2,334.

But the final nail in their coffin could be the new special edition that’s coming out of Europe. Subaru is introducing the conclusive-sounding “Final Edition” of the BRZ for Germany.

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  • Lorenzo The unspoken killer is that batteries can't be repaired after a fender-bender and the cars are totaled by insurance companies. Very quickly, insurance premiums will be bigger than the the monthly payment, killing all sales. People will be snapping up all the clunkers Tim Healey can find.
  • Lorenzo Massachusetts - with the start/finish line at the tip of Cape Cod.
  • RHD Welcome to TTAH/K, also known as TTAUC (The truth about used cars). There is a hell of a lot of interesting auto news that does not make it to this website.
  • Jkross22 EV makers are hosed. How much bigger is the EV market right now than it already is? Tesla is holding all the cards... existing customer base, no dealers to contend with, largest EV fleet and the only one with a reliable (although more crowded) charging network when you're on the road. They're also the most agile with pricing. I have no idea what BMW, Audi, H/K and Merc are thinking and their sales reflect that. Tesla isn't for me, but I see the appeal. They are the EV for people who really just want a Tesla, which is most EV customers. Rivian and Polestar and Lucid are all in trouble. They'll likely have to be acquired to survive. They probably know it too.
  • Lorenzo The Renaissance Center was spearheaded by Henry Ford II to revitalize the Detroit waterfront. The round towers were a huge mistake, with inefficient floorplans. The space is largely unusable, and rental agents were having trouble renting it out.GM didn't know that, or do research, when they bought it. They just wanted to steal thunder from Ford by making it their new headquarters. Since they now own it, GM will need to tear down the "silver silos" as un-rentable, and take a financial bath.Somewhere, the ghost of Alfred P. Sloan is weeping.