#BMWM8Competition

BMW M has unveiled new display and control systems for its vehicles’ powertrain, chassis, and driver assistance systems, with an emphasis on added customizability. The company is even going so far as to allow drivers to set up brake feel, starting with the M8 and M8 Competition.

On-the-fly adjustments to a car’s suspension, throttle response, and steering inputs aren’t new. But brake feel isn’t something you see a lot of manufacturers messing with. In fact, there’s not much call for it on most vehicles, as consistent brake feel is something most people probably want from their daily driver. However, the same cannot be said for performance applications that might see the occasional track day.

BMW’s claim that “the feeling of an M car is unmistakable” could become diluted if the automaker endlessly tinkers with just about every item offering feedback to the driver, as the feeling of an M car would become whatever you want it to be in a given situation. And that’s not necessarily a bad thing.