2023 BMW I7 Will Have Massive, Pointless Grille

With the electrified BMW 7-series arriving in earnest next month, the manufacturer has opted to push a few teasers photos to whet our collective apatite for oversized grilles. Despite the i7 being an all-electric vehicle, BMW has kept the oversized-grille motif we’ve already seen deployed on the 4 Series and similarly electric iX SUV.

It might not make a lot of sense from an engineering perspective. But Bavaria feels that the kidney grille is an essential part of the brand’s image, so important that it put a faux variant on the iX. While the i7 teasers appear to lack the painted-on geometric patterns, expect it to be another example of form over function. We just hope BMW actually offers owners the ability to open the hood without the aid of a special tool it doesn’t want you to have.

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  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.