BMW 8 Series Rubbing Dealers the Wrong Way

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.

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  • Ajla If I were allowed to rule with an iron fist and had the capital to build at least 50k units I'd take the car company.
  • Eric I would take the house, sell it at a profit to some poor schmuck and invest the profit in something other than "green technology".
  • Urlik Of course the IIHS moves the goal posts. It’s all about staying relevant.
  • The Oracle Good riddance.
  • Lou_BC Makes sense. I've seen a few dealer inventories listing 2022 "heritage " Trucks .