#AvantiMotors

Today marks Part III and a conclusion to our series on the 2003 Studebaker XUV. We’ve covered the truck’s announcement and immediate lawsuit action from General Motors, who were not keen to let something so similar to the Hummer H2 enter production without a fight. We join the action post courtroom.

We introduced the Studebaker XUV in Part I of this series, a concept SUV for which Avanti Motors was immediately sued upon by GM upon its debut. Barred from producing any H2-esque vehicle, their chairman thought up a way to differentiate the XUV in the marketplace: Make it “feminine!”

In part five of our six-part series on the Studebaker Avanti, I mentioned a concept the company debuted in the early 2000s, the XUV. A Big Tough Truck styled almost-just-like the crazy popular Hummer H2, consumers weren’t the only party to take notice. Let’s talk lawsuit.