Dodge Dubbed Most Appealing Mainstream Brand by J.D. Power

Dodge was deemed the mainstream automotive brand with the most appeal in a recent survey conducted by J.D. Power. While that likely means a quadrant of our readers will probably discount it outright, these accolades are always fun to mention so they can be picked apart in the comments. Still, it really shouldn’t be all that bewildering to see Dodge ranking high on the list. The brand’s fleet of V8-equipped products certainly sets it apart from its rivals, even if its lineup isn’t quite so varied as its historic rivals.

The conflict comes when you see what Dodge is surrounded by. J.D Power’s Automotive Performance Execution and Layout (APEAL) study tabulates owner assessments of vehicles after 90 days of ownership using some pretty broad metrics ( available here). The goal here is to uncover which brands offer the best overall experience. Apparently, Dodge owners aren’t quite as happy with their purchase as those who went to a Porsche dealership. Hardly surprising. Yet we were fairly gobsmacked to see the same was true for both Lincoln and Cadillac.

Read more
  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.