Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…
According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game.
Citroën has developed a device, meant to be worn on the face, that resemble eyeglasses and can eliminate the symptoms associated with motion sickness within minutes of putting them on. Or so it claims.
Obviously, such an invention would be a blessing for travelers afflicted with a sensitive stomach, but we’ve noticed they’re not the most stylish set of frames on the market. On the spectrum of taste, we’d place them right between the novelty glasses people wear during New Year’s Eve — denoting the coming annum — and the false spectacles you drew on your passed-out roommate’s face in college.
However, if you view Citroën motion sickness glasses as a medical device, they become easier on the eyes. Tragically named Seetroën, the frames are said to use “Boarding Ring™ technology” and boast 95 percent effectiveness. All you have to do is wait until you feel sick and chuck these bad boys onto your face. After about ten minutes, the glasses “enable the mind to resynchronize with the movement perceived by the inner ear while the eyes were focused on an immobile object.”
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