Scent of a Brand: Cadillac Wants to Be Ahead by a Nose?

Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…

According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game.

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Citron Introduces Glasses That 'Eliminate Motion Sickness,' With One Obvious Downside

Citroën has developed a device, meant to be worn on the face, that resemble eyeglasses and can eliminate the symptoms associated with motion sickness within minutes of putting them on. Or so it claims.

Obviously, such an invention would be a blessing for travelers afflicted with a sensitive stomach, but we’ve noticed they’re not the most stylish set of frames on the market. On the spectrum of taste, we’d place them right between the novelty glasses people wear during New Year’s Eve — denoting the coming annum — and the false spectacles you drew on your passed-out roommate’s face in college.

However, if you view Citroën motion sickness glasses as a medical device, they become easier on the eyes. Tragically named Seetroën, the frames are said to use “Boarding Ring™ technology” and boast 95 percent effectiveness. All you have to do is wait until you feel sick and chuck these bad boys onto your face. After about ten minutes, the glasses “enable the mind to resynchronize with the movement perceived by the inner ear while the eyes were focused on an immobile object.”

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  • Theflyersfan I wonder how many people recalled these after watching EuroCrash. There's someone one street over that has a similar yellow one of these, and you can tell he loves that car. It was just a tough sell - too expensive, way too heavy, zero passenger space, limited cargo bed, but for a chunk of the population, looked awesome. This was always meant to be a one and done car. Hopefully some are still running 20 years from now so we have a "remember when?" moment with them.
  • Lorenzo A friend bought one of these new. Six months later he traded it in for a Chrysler PT Cruiser. He already had a 1998 Corvette, so I thought he just wanted more passenger space. It turned out someone broke into the SSR and stole $1500 of tools, without even breaking the lock. He figured nobody breaks into a PT Cruiser, but he had a custom trunk lock installed.
  • Jeff Not bad just oil changes and tire rotations. Most of the recalls on my Maverick have been fixed with programming. Did have to buy 1 new tire for my Maverick got a nail in the sidewall.
  • Carson D Some of my friends used to drive Tacomas. They bought them new about fifteen years ago, and they kept them for at least a decade. While it is true that they replaced their Tacomas with full-sized pickups that cost a fair amount of money, I don't think they'd have been Tacoma buyers in 2008 if a well-equipped 4x4 Tacoma cost the equivalent of $65K today. Call it a theory.
  • Eliyahu A fine sedan made even nicer with the turbo. Honda could take a lesson in seat comfort.