Scent of a Brand: Cadillac Wants to Be Ahead by a Nose?

Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…

According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game.

Read more
Citron Introduces Glasses That 'Eliminate Motion Sickness,' With One Obvious Downside

Citroën has developed a device, meant to be worn on the face, that resemble eyeglasses and can eliminate the symptoms associated with motion sickness within minutes of putting them on. Or so it claims.

Obviously, such an invention would be a blessing for travelers afflicted with a sensitive stomach, but we’ve noticed they’re not the most stylish set of frames on the market. On the spectrum of taste, we’d place them right between the novelty glasses people wear during New Year’s Eve — denoting the coming annum — and the false spectacles you drew on your passed-out roommate’s face in college.

However, if you view Citroën motion sickness glasses as a medical device, they become easier on the eyes. Tragically named Seetroën, the frames are said to use “Boarding Ring™ technology” and boast 95 percent effectiveness. All you have to do is wait until you feel sick and chuck these bad boys onto your face. After about ten minutes, the glasses “enable the mind to resynchronize with the movement perceived by the inner ear while the eyes were focused on an immobile object.”

Read more
  • MrIcky Worrying about mileage is for poors.
  • ToolGuy A 'true' Volvo (pre Ford Motor Company). I would buy this and drive it for 3 years until I can get one of them 'Chinese' EV things. But I'm offering $1,850 against your $3,700 because you couldn't be bothered to pull it outside for pictures. 😉 And I will stick close to home with this one -- no road trips.In related news (Relevant and Connected!!): My new dishwasher is Swedish -- little outfit called Frigidaire, you may have heard of them. (On order, should be here in March)
  • CKNSLS Sierra SLT Let me get this straight-It's OK for GM to make cars in China and ship them here-under a Buick name. But for the Chinese to directly do it is not OK.If the Big 3 had not a deserted sedans/low end of the market they wouldn't have anything to worry about.Yea...makes perfect sense.
  • Analoggrotto This must look great in your Tellurides
  • Dukeisduke Meanwhile in the EU, they're inviting Chinese manufacturers to build assembly plants there, especially in Italy. FIAT cut back production in Italy from one million vehicles a year, to 750,000, so the Italian government wants the Chinese plants for the jobs they'll create. They've contacted BYD about building a plant, but so far, BYD has only committed to building a plant in Hungary. A second plant in the EU will depend on demand for vehicles.