Nature abhors a vacuum, and TTAC abhors quarterly sales reports. Ever since the Detroit Three moved to releasing their sales data but four times a year, it has cause much grumbling on Slack along with the scattered bit of wailing and gnashing of teeth.
The end of September also marks the end of a quarter, so we are pleased to present to you a real tally of year-to-date numbers from all the brands — no guesstimates required. As you’ll see, some of the market’s biggest players are off by not insignificant margins.
More mainstream brands saw year-over-year rises in sales volume last month than those who endured a sojourn into the red. It will surprise exactly no one to learn those who did earn sales growth largely did so on the backs of trucks, SUVs, and crossovers.
Nowhere was this more apparent than at Genesis, a brand peddling some excellent cars but – for the moment – completely bereft of an offering in America’s hottest segment. Fiat Chrysler, on the other hand, had a particularly strong October thanks to its top-heaviness in each of those markets.
Another day at the office. Like most drones on a Friday afternoon, you’re wasting your time playing on the Internet. Thanks to a mid-level job that requires more presence than productivity.
The smell of slightly burnt coffee and the din of florescent lights is already starting to kill your weekend mojo. This is the time when you usually take a bit of the vodka that’s hidden under the lock and key of a nearby file cabinet, and mix it into whatever drinkable substance strikes your fancy at the soda machine.
You open the drawer and…. huh? Who put some Colt 45 malt liquor in there? Ice cold. Wow.
You pause for a second. Pop it open, and before you know it.
It’s funny how a college professor goes from cool to angry in a split second. Case in point: my first transportation design class at CCS. People showed off their designs as per usual, but one day I opened my big mouth. I mentioned that a classmate’s rendering sported wheels that looked like the Star of David. He seemed completely clueless about what he did. But I just had to “keep it real.” Oh boy, was that ever a mistake!
A design school that caters to the big automakers, staffed with adjunct professors who work in the business…well, they know better than some punk design student. My wrist was (kinda) slapped, and everyone was warned to not include religious symbolism in their products. Because everyone in this business wants to sell their product to anyone with green money. Nobody gives a crap as long as you can “splash the cash.”
Stop reading if you believe TTAC has no business discussing religion.
Having lead a life of high adventure in my youth, scaling pinnacles of rocks and ice, I never imagined that I’d meet my end, flat on my back crushed beneath a falling car. I was setting a new land-speed record for butt-shoulder-shuffling on my way out from under the creaking, swaying mass of 1999 Volkswagen New Beetle-shaped steel groaning menacingly above my body. Moments before the VW started moving it was resting firmly on my tried, and until-that-moment trusted ramps and jack-stands. But now I was going to die, life flashing before my eyes, staring swaying death in the face as my wife’s “cute bug” transformed into Damocles’ Sword, or Poe’s Pendulum, my garage floor playing the Pit. The tremor ceased as my head cleared the oil pan, and the Beetle slowed, then stopped making the horrific creaking noises as the jack-stands stopped wobbling. I cleared the bumper and leapt to my feet in a single motion, and relief swept over me like the expected post-quake tidal wave should. “Damn, I’m still alive!… in fact… I’m completely unharmed!” Running into the house I yelled at the family: ‘Did you guys feel that?!” … only to be met with a non-chalant: “feel what?”
In retrospect the tremor which scared me out from under the car was only a barely-rattle-the-china 3.2 on the Richter Scale, but it drove home an indelible lesson to this DIY mechanic living in a region where three tectonic plates meet: I NEED to get a lift!