Honda's Got a Brand New (Air)bag

Late last week Honda announced its new airbag. Designed to reduce the potential for injuries, especially those encountered in frontal collisions that aren’t perfectly head on, the system is designed to keep vulnerable, human noggins from rolling off and impacting something firm. It’s like a sandwich of safety — where your head is the meat.

Shown to journalists at Honda R&D Americas complex last week, the bags will begin seeing active duty in new models sometime next year. Developed in conjunction with Autoliv, not Takata, the auto manufacturer claims it’s the next level automotive safety.

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Takata, NHTSA Face Uncertainty Over Safety Of Replacement Airbags

Neither Takata nor the NHTSA can say for certain how many of the 34 million vehicles now under recall for defective airbags need theirs replaced.

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Ito: Honda Won't Help Takata Sort Its Affairs

Should the day come when Takata asks for financial assistance to remain afloat after its troubles have passed, Honda may not be there to lead the rescue.

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Next-Gen Honda Accord Foregoing Takata Airbags

When the next-gen Honda Accord arrives in U.S. showrooms in August 2017, no Takata airbags will be used in the sedan’s safety system.

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Shimizu: Takata Hasn't Found The Cause Of Airbag Failures

Takata has yet to find the root cause of the defect affecting its airbags; Autoliv will supply replacements to Honda; and Toyota, Mazda and Chrysler are expanding their recalls.

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Hearings, Recalls Et Al Darken Takata's Doorstep

Takata and those associated with its airbag recall crisis are heading back into the fire this week, one that could grow into a firestorm soon enough.

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Suppliers Come To Takata's Aid Amid Airbag Recall Crisis

Takata may not being doing so hot amid its airbag crisis, but it is providing an opportunity for at least two other airbag suppliers.

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  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
  • Marvin Im a current owner of a 2012 Golf R 2 Door with 5 grand on the odometer . Fun car to drive ! It's my summer cruiser. 2006 GLI with 33,000 . The R can be money pit if service by the dealership. For both cars I deal with Foreign car specialist , non union shop but they know their stuff !!! From what I gather the newer R's 22,23' too many electronic controls on the screen, plus the 12 is the last of the of the trouble free ones and fun to drive no on screen electronics Maze !
  • VoGhost It's very odd to me to see so many commenters reflexively attack an American company like this. Maybe they will be able to find a job with BYD or Vinfast.