#AugmentedReality

On Wednesday, BMW revealed the color-changing i Vision Dee concept during its keynote address at the Consumer Electronics Show (CES) 2023 held in Las Vegas – showcasing a bevy of novel technologies the automaker would like to see installed into its future products. While some of these seemed grounded in reality, with the Bavarian brand’s chairman already confirming their implementation on its forthcoming “Neue Klasse” vehicle platform, others items were so fantastical that it would be difficult to imagine them making it to production vehicles.

Jaguar Land Rover is bringing a duo of augmented-reality HUDs to its respective brands, each with a different take on the technology.