#AudiS7

Coupé-like styling is one of the biggest buzzwords at new car launch parties. Although this is more of a modern phenomenon, the root of the seemingly contradictory four-door coupé is older than you might think.

In 1962, Rover dropped the rear roofline on its P5 sedan and dared to call it a four-door coupé. In 2004, Mercedes picked up on this idea with the CLS-class Coupe. It was only a matter of time before Audi and BMW joined the party with the A7 and 6-Series Gran Coupé.

Now, many of you may say we already have a name for the four-door coupé. It’s a sedan. I agree with you. Audi isn’t entirely convinced by the “coupé” designation either, and they only dare mention it twice in the 62-page brochure. This means the S7 is a $12,000 styling exercise atop a tasty and more practical S6.